Bucket brigades based on site submissions

Backlinks are incoming links to your website from another site. They are an indispensable part of SEO and a prime ranking factor Google takes into account in their PageRank algorithm. A page with multiple backlinks from authoritative sources is more likely to rank higher. Another important factor is the way …

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Use organic outreach along with quality to make a difference

Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. When improving …

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Taboos about keyword density that you should know

Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes. If it doesn’t add anything to your business …

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Expand your offsite SEO as necessary

With these tools, you can grow your domain’s authority and boost your site’s overall potential. Anchor text has been a huge talking point within SEO for many years now. From a marketing standpoint, you can refine a website to target a niche audience. There is no one quick …

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Reasons that people rely on comment spam

Machine learning is a part Google’s algorithms. Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. If you’re waiting to get some backlinks organically from other bloggers then you should stop dreaming and start being proactive to speed up the …

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Questions to ask about metrics

Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start …

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Lessons I've learned from landing pages

When it comes to SEO, oftentimes a website owner thinks that their competitors are some of the largest brands in their industry, but that's not always the case. Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords …

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Can SERPs help improve my search engine placement?

Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your …

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My thoughts on URLs

Although Web crawlers enabled the early search engines to have a larger list of sites than the manual method of collecting sites, they couldn’t perform the other manual tasks of figuring out what the pages were about and ranking them in order of which ones were best. Try using …

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Takeaway tips for web crawlers

In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted …

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Take care when dealing with site submissions

You never want to leave anyone (especially search bots) guessing what your content is about. That’s why you need to name URL paths using easy to understand language that spells out the content precisely. Search engines are invested in providing users a great mobile experience. Backlinks from older websites …

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Why CTR matters

The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. If you want to get good rankings on Google, you must make sure that …

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More importance is given to link exchanges

It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords …

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Top trends in white hat SEO to watch

There’s little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. The key to long-term growth is testing and then adjusting course correctly. Directory Submission is important to Search Engine Optimization, especially for younger websites that …

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Emphasizing fast results by using CTR

Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality and relevance. At the same time, they counter web spam. Does longer content rank better in search? It sure does. Search engine optimization (SEO) is …

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Repurpose old SERPs

In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your …

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Tell me more about html

SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. Search volume refers to how many times a particular phrase is searched for. It’s a handy way to gauge how much traffic you …

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Put aside subjectivity and focus on the facts

If you don’t follow the search rankings of your website and don’t know how particular keywords work for your positions in SERPs, you may as well just stop doing SEO altogether. This will not only improve your ranking, but will make your site much more valuable to your …

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I bet you didn't know this about keyword density

Block segment analysis dictates the value of weight / ranking factors a web page is given for a set portion of the page. While your company may have a budget too small to implement a broad range of SEO services and strategies, investing in one or two things is a great …

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Be helpful by reporting broken links

The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all unwanted parameters. By correctly using header tags in the following order H1, H2, H3, H4 all the way to …

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Maybe SEM will be a thing of the past

If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. When you create your SEO content be sure to give users what they are looking for. If they are looking for an educational “how …

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Education is the best legacy when it comes to keyword stuffing

Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results. When it comes to choosing …

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What's the story about keyword research

Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. Local directories are specific to …

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Not all negative SEO attacks are readily noticeable

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages Use SEO strategies to build online visibility. In case the website is not in the search engine’s index, then users won’t be able to find it …

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Bucket brigades based on page rank

The interesting thing about the meta description is you can control this and it is your first opportunity to reach website visitors. They see this well before they reach your website or blog, so make sure this description is an easy to read sentence and make sure you write it …

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