Increase Organic Traffic by the manipulation of web crawlers

Google Trends tells you how searches in a subject change over time. You can use it to predict spikes and slumps as well as to know when you should update and change pages for the season or switch to using different keywords. You can look at and compare several different …

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Avoid paid links that don't use the nofollow attribute

As user queries are becoming increasingly targeted and the internet is filled with much greater volumes of content, it is more important than ever to have a niche. Optimise And Take Advantage Of Inbound Links – To develop authority and a great reputation as a local business, you need to get …

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Establish your position regarding backlinks

how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it. This keyword list should be treated like an ongoing project that needs to be …

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Improve engagement by utilising html

Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message. That’s why you’re better off leaving it to a professional SEO Agency, who can work with you to create an informative and engaging online …

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The truth about authority sites

Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. The best way to measure the quality of your content is through user satisfaction. If visitors quickly bounce from your page, it …

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Write a keyword-rich introduction about RSS feeds

Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal. Getting screen time from …

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The reason everyone loves page rank

Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. If you rank in the top three to four results and have the most compelling title and description, you may win the click over …

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More importance is given to user generated content

As a site owner, analytics are the key to a clear visual of the impact your website currently has. By analyzing both your own data as well as big data sets online and competitor data sets, you can not only improve your own site but also find insight into what …

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This story about trust rank will haunt you forever

Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust …

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Layout, formatting and conversion rates combine to make great SEO

Making improvements is imperative to customer satisfaction. First, stop assuming SEO is dead because the rules changed. A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will …

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Don't go overboard at the risk of being penalized by Google

Quality link building is more about creating relationships, not exchanging links. Even newer kids on the block like Snapchat provide a super fun way to consume news. Use attractive subheaders: Readers should be able to bounce around to seek out the pieces of your content that interest them. By using …

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Adjust your appearance in search by utilising cloaking

Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. Keywords were consequently “stuffed” wherever possible, including in the metadata and the source code. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to …

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More importance is given to content

Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. We’ll talk about how to target the right pages on your site with the right type of links and how you …

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Never underestimate the influence of walled garden sites

When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. Planning keyword targets and goals together is of the utmost importance for all outbound communications. SERPs (search engine results pages) are not solely determined by …

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Follow a consistent cadence towards splogs

Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. The more searches and hits your website will receive, the higher it will eventually be placed in a search engines ‘rankings’, meaning that it will appear …

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I bet you didn't know this about content

I always encourage my team to read industry blogs and books to continue growing as a digital marketer. Google makes it really hard. The key to boosting visibility and SEO is staying active. Whereas a page's title may be a few words or a phrase, a page's description meta tag …

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Takeaway tips for white hat SEO

Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. SEOs often like to use tricks and they like to use the most recent tactics to fool the algorithms to rank their …

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Reasons why marketers love SERPs

Domain Authority (DA) is a metric created by the SEO consulting and research company Moz which measures a website's likelihood to rank on search engines. Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Google wants the web to be 100% secure …

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Its all about static pages

Developing an SEO strategy for your business can help draw consumer traffic to your website as well as grow your sales and revenue. There are various aspects of technical mobile SEO that you should take into consideration to optimize your website for mobile search. Producing content for search engines is …

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More focus is put on nofollow links

When moving a page with many backlinks, it’s extra important to use permanent redirects so the search rank of the page is maintained. People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you …

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Update your conversion rates on a regular basis

An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces results While …

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Reasons that people rely on conversion rates

Large images slow down your site, so you need to make image file sizes as small as possible. Robots.txt files are always located in the root folder with the name robots.txt. Your SEO efforts are really only as good as the experience you’re creating for your target …

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Keep an eye on cloaking

At some stage you are going to have a large list of potential keywords. We need to find a way of picking the best ones to concentrate on. Within this we want a mix of head and long-tail terms. Now, if you approach another SEO agency, they’ll probably tell …

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When your use of SERPs becomes obsessive

Google stopped showing right sidebar ads and put 4 ads above the fold (instead of 3), pushing organic results farther down. It all starts with the quality of your own product or content. Create content that people will want to share and link to. Otherwise, get your wallet out. Good …

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SEO content curation best practice

Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. If a page ranks well and Google finds it …

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The first choice should be SEO

External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. Make sure you …

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Make LSI a priority

he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. Ranking high in Google can bring you some serious traffic too. When looking at a Google results page …

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Why landing pages matter

Google places importance on the amount your content is shared socially, they see this as a sign that you site has quality content. By sharing it on their social media people are effectively endorsing your content. Like all things when it comes to building an effective SEO strategy research is …

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