Boost site speed and utilise doorway sites

Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect, a lead, and a sale. The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which …

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Create a search marketing strategy based on widgets

Once the searcher lands on your page and confirms the content will satisfy the search, make sure the page will also fulfill the business need and not simply lead to a dead end. You may not have the resources to create locale sites for each country or language you want …

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The broken link-building method aided by Google algorithms

Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but …

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Taboos about stickiness that you should know

Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, "friendlier" URLs for those that want to link to your …

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The secret behind user generated content

When it comes to growing your business online, there’s nothing more powerful than organic traffic from search engines. Decisions must be made at the outset of any project. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As …

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Losing Focus on javascript

Is your web content long enough? Does it have enough substance—does it add enough value? If it is, it’s in danger of getting dinged with a “thin content” penalty from Google’s Panda algorithm. Google stated that there are three top factors that go into their search ranking …

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Reasons that people rely on googlebot crawlers

Anyone who can go to google and type in "keyword research" will find very many tools that mixed with common sense should suffice quite well. Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it …

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How to really understand javascript

Twitter is the easiest and quickest way to learn what is happening. Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? Especially for a new website, it is important to get backlinks as they help in the faster discovery and …

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Latest developments in mobile search

Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. Are you worried that your aesthetically appealing website is not getting you the right amount of traffic …

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Don’t forget forums

PBN’s are networks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks to your site. To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the content that …

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Make html a priority

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be …

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The hidden agenda of gateway sites

With the rise in mobile use, local SEO has become a major part of any business’ search engine optimisation and marketing strategy. As the best SEO services will tell you, local SEO gives you the opportunity to build a community around your business in your local area. What’s more …

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To get fast rankings, you need text links

So getting your website higher in the search engines is extremely important. This is a misleading line of logic. When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. How do your competitors drive traffic to …

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Having fun with meta tags

Your keywords are likely to dictate your website’s success online, and you cannot afford to target the wrong terms. With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get …

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How you will benefit from user generated content

Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a provider of your choice. It involves various strategies which results into increase in number of visitors and hence ranking of website. Remember any additional traffic is typically good for your …

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Hidden facts about gateway sites

Today, obtaining links is much more than just link building; it’s a part of a content marketing, strategic marketing, public relations and social media effort to get in front of the audiences that matter most. But still you face other challenges. Starting with MySpace, Hi5, and followed by Facebook …

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Understanding offsite SEO

But until the next-best-thing takes over and changes the name of the game, let’s dive a little bit deeper into all of these core tactics that sculpt the role of SEO in the digital marketing world. For example, let’s say you own a website that sells watches. Google …

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Write about link building

Putting a Rel Author tag in all of your published posts would mean that you’re putting your reputation on the line. Next year, they could formally partner or do a revenue share if they’re not secretly doing it already. In summary, it is not a winning idea to …

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Duplicate content checks

You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation …

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What are you trying to accomplish with each page?

Google provides refinement suggestions as the searcher is typing. Now, I’m fully aware this is another chronically overused statement in marketing, but an imminent change to how Google ranks search results makes it incredibly relevant. Every piece of content should have the user in mind. This also applies to …

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Concentrate on actionable mobile search

Research your target audience – If you’ve ever tried to do anything in the dark, then you obviously know how difficult it can be – trying to do SEO without knowing who your target audience is, or what they want, is the exactly same. The trouble with creating your second or …

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Losing Focus on splogs

Creating incredible content that people will want to share is still the best way to earn links. The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. What the heck is an algorithm? I …

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Understanding mobile search

A site that hasn’t done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before you do anything else! On page SEO techniques are not only …

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