Unexpected ways indexed pages can impact your marketing efforts

Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then …

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Great ideas about backlinks to share with your colleagues

Any rapid increase in traffic suggests suspicious or ‘black-hat' methods, which can only serve to damage your business in the long-term. Take running developer tool audits or diagnostic tools. In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to …

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Takeaway tips for analysis

Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! This phase focuses on using SEO data to make decisions about which pages hold the most value. One of the …

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Analyse your existing search engine spiders

SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. Ranking highly for search terms which are known as keywords increases the visibility …

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Keep an eye on hits

There are many things that you can do to get better rankings on Google and other search engines. If you use up-to-date SEO methods that play by the rules, you will get results that last. Thin content is a content issue and would render your SEO efforts less than effective …

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Follow a consistent cadence towards SEO

If you choose the wrong keyphrases to use on your website, for example, you are likely to expend a good deal of precious time, energy, and money on activities that will bring you scant return. It's important to quickly address reputation management because as part of the evaluation process Google …

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Myths and misconceptions about metrics

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of …

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Taboos about comment spam that you should know

A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sends new visitors to your website, the link is good. Now the million dollar question is how do you earn good backlinks? Targeting …

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Things you most likely didn't know about javascript

Having keywords in your domain URL can also give you a small SEO boost. This is the origin of SEO’s spammy reputation. Bad-actors manipulated off-site signals by fabricating inbound links with things like link farms—clearly not living, breathing humans giving a vote of confidence that the content is …

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Understand about citations

They started hiring SEO experts to assist them in accomplishing their business goals by increasing traffics and sales. Good meta descriptions include a call to action along with a short description of what the visitor will see when they click on your page. Your meta description should tell surfers what …

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Define your goals with regards to onsite SEO

There is no optimal number of words on a page for placement in Google. Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. Just …

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Technical aspects of creating site content

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. However, where many businesses owners and digital marketers are still going wrong boils down to their keyword choice. Some examples of black hat techniques are: joining a link scheme, article …

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How To Rank in Google NOW: Google Ranking Factors

In this connection, it should be important to remember what all a search engine can crawl: Over time, the search engines have become smarter and can actually recognize what a piece of content is about. Responsive or not, the experiences should be crisp for each user on every platform. If …

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Focus on performance, user experience, and meta tags

Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well …

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We've reached a tipping point

There are a few things you can do to help generate more traffic to your site and hopefully increase rankings simultaneously. When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind. Optimizing for search engines and creating keyword-targeted …

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Find a simple guide to 301 redirects and read up about it

Everyone keeps hearing the phrase “content is king”, but what does that really mean? The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the …

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Things that make you love and hate quality

By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank …

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Make LSI your centre of attention

Keyword stuffing is considered a prohibited SEO technique from Google’s perspective. Is this project a competitor trying to look like someone else? The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be …

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Use Long Tail Keywords

Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy …

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When your use of web portals becomes obsessive

Search engine optimisation is a long-term marketing strategy that works to improve your business’ visibility in search engines like Google, Yahoo and Bing. They are possible to rank for, but it can take a long time and you’ll never be able to enjoy as high a conversion rate as …

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Don't miss out blogs from your detailed marketing checklist

Folding pages in a sequence and presenting a canonical URL for a group of pages has numerous benefits. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. So, their algorithms no longer …

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Why has html been so popular?

If you’re a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet – either on their smartphones or computers – to find any business …

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The latest trends in link exchanges

The most important place to add your SEO keywords is in your content. Black hat methods include knowingly violating the terms of service for any engine, tool, or platform. The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click …

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Find a simple guide to URLs and read up about it

While many assume duplicating content will increase SEO, it actually hurts rankings. If an SEO tactic worked for one website that does not mean the same can be successfully applied to another. Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low …

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Combine responsive design and bread crumbs for Supercharged SEO

Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one of them. By emulating the good and getting rid of the bad from your competitors pages we can not only equal but better the rankings they already have. Creating great content …

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Go long-tail and forget organic links

The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be …

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Audit your profile, looking for issues with regards to URLs

Keyword stuffing fell out of favor once Google updated its search algorithm to combat and penalize this practice. Google makes approximately 500-600 changes to its algorithm every year, many of which combat similar "black hat" techniques that seek to game search results. To truly understand whether your SEO campaign is …

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Start simple, but don't forget citations

Your customers are already looking for what you have to offer, but they often aren’t searching specifically for your brand. If your site doesn’t appear for their nonbranded searches, you could very well fall off their consideration list. By using internal linking strategically, you can boost the ranking …

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Quick tips regarding reporting

Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. From other SEO agencies to advertising the greater your exposure online the more others will start to see you as a desirable prospect to work with. This is even more important …

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Web search optimization techniques

When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page. For search engines, the opinion of the users is what matters the most …

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