Let's talk about link bait

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. You need a mix of both timeless and timely content will help you always keep your readers …

more ...

Don't miss out link exchanges from your detailed marketing checklist

By updating their algorithm to prefer robust and unique content that fulfills searcher intent, the big brains over at Google made it more difficult, and sometimes impossible, for low-effort and low-value pages to reach the top of search results. Make Full Use Of Business & Website Reviews – Google, Yahoo and Bing …

more ...

Reasons why marketers love javascript

If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. Google plus is still pretty new but the way I see it, Google will …

more ...

Improve engagement by utilising mobile search

Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. Like growth hackers, stockbrokers are constantly reading news and finding ways to follow market …

more ...

The truth about SERPs

SEO is an art to increase visibility of website in search engine or we can say SEO is a method of increasing the quantity and quality of traffic to a website from the free or organic search results. Your website URL should generally be related to/contain your keywords. The …

more ...

The reason everyone loves authority sites

Clearly defined business objectives pave the way for KPI results that are quantifiable and qualifiable – so the benefits of specific SEO practices can be seen and adjusted appropriately. With a global economy more businesses are going online now. Regular blog updates offer ongoing ways for you to establish your knowledge …

more ...

Is the content ranking well for other keywords?

Moving on from generic keywords, you can decide to add more information into the keyword. A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. I find that the more I read from other people’s perspectives on the …

more ...


Think about web crawlers from the start

There is no single tip I could give that would tangibly help a person further their search domination. Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. According to Google, natural links leading back to your site are definitely something to strive for. Overall …

more ...

Hidden facts about web crawlers

It’s an unhealthy practice to decide for yourself what the data should be telling you. CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local SEO targets only consumers …

more ...

Domain name – make it brandable

Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. The purposeful use of anchor texts for internal links can lead to improved rankings for certain keywords. 2015 was definitely the year of …

more ...

Reasons that marketers love link bait

When you have the structure for your future copy in front of your eyes, it’s easier to decide what to do next. Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by …

more ...

What everyone ought to know about authority sites

Ideally, you want to include your targeted keywords in your headings, but not in every subheading as that will often cause these headings to become unreadable or repetitive. therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. Creating an SEO …

more ...

Less is always better when it comes to keyword density

Duplicate content that exists between an eCommerce website and other eCommerce websites (and potentially even content websites) has become a real pain point in recent years. Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep …

more ...



How do you make a Google friendly title?

Google Trends is an extremely intelligent tool as it groups misspelled terms together with correctly spelled ones, as well as hiding repeated searches from a single user. The Web Crawler is a software that browses the World Wide Web in a systematic manner as a basis for web indexing. If …

more ...

Lessons I learned about plugins

Fast forward a few years and Mobilegeddon hit the internet. According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position’s CTR was just over 10%. Long Tail Keywords are long and very specific …

more ...

The best advice I've listened to about site submissions

An authority on a topic can speak at length about it. Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. It’s a fact that longer load times mean higher bounce rates …

more ...

Having fun with SEO

And then, I think the third most difficult part or the thing that makes SEO so difficult, at least for me, is the misunderstanding around what SEO truly is. Search engines recognize evergreen content and give it more value than to old content. Used by companies to promote their products …

more ...

Find out more about doorway sites

We all seek the same goal, to achieve the number one search engine position for several specific keywords or phrases. Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect, a lead, and a sale. When it comes …

more ...

Combine responsive design and SEO campaigns for Supercharged SEO

In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords …

more ...

Write about non reciprocal links

In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords …

more ...

The latest trends in trust rank

Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find …

more ...

Fun with search queries for now

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. . If your site is using the same tags for all the pages, you are not helping …

more ...

One important aspect is URLs

Widely regarded as the next step in the evolution of search engines, semantic search has increasingly become a focus for Google and Bing, prompting intense discussion in the marketing community about the business implications. Google Analytics will help you in your investigations on these factors. While we all enjoy seeing …

more ...


Set Up Backlink Alerts

Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. Duplicate content refers to a …

more ...

Fun with sitemaps for now

If you have several reasons to explain why a product is the best option for your customer, you should use words like first of all, secondly and finally. A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content …

more ...

Create strong content for each page that has keyword focus

Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, "friendlier" URLs for those that want to link to your …

more ...


Why indexed pages matter

Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs, but they are still links that are pointed to you that search …

more ...