Beginner's guide to local search

If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound …

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Tactics around social media

Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. In the first page of results, where 90% of people remain? Like it or not, your business’s Google rankings can have a huge effect …

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What your mum didn't tell you about bread crumbs

The challenge is to discern the difference between signals and just noise. Let’s start with definitions. Google had changed their system to make these links appear as spam in some cases, and as a result, these “backlinks” that were once helping a website rank on the first page were …

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Use Google Adwords & PPC Ad Campaigns

Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow …

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How to learn about cloaking in a few hours

During the taxonomy development phase, content managers can sometimes get carried away with category creation. However, if you are going to start your own blog to support your business, you need to make sure that you are creating great content that appeals to your readers, as well as Google’s …

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Concentrate on actionable SEO

The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. There are several types of links you should avoid having in your backlinks profile. The worst you …

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The worst advice I've heard about bounce rates

Overall, the goal of onsite optimization is to increase the relevancy of a web page (link is external) in response to a specific query. Unfortunately, SEOs often get caught up trying to please search engine algorithms and forget the most important optimization principle: do what’s best for the visitor …

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The ultimate revelation of anchor text

Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. Social …

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What's the story about comment spam

There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a …

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Analyse your existing anchor text

Analytics and data modeling are what initially drove me to become an SEO. After all, why bother uploading a 1800x1800px image to your website when it’ll only be shown as 400x400px? It’s crazy to see the disparity between two pieces of content that we all create on a …

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Random musings on white hat SEO

They try to discover the way each search engine works, and learn the popular keywords people search for. Consider our blog subdomain name — FreeLogoServices.com/blog. By quoting influencers in your industry, you make your content more authoritative. Linking out to relevant websites is great for SEO. AB testing starts …

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High advertisement ratio can be mitigated by using hits

As businesses so often think that social media will be an extremely easy marketing avenue, they rarely bother to create a well-thought out strategy beforehand. I am probably doing the safest thing, as that could be seen as manipulative if I intended to get it indexed. which can actually hurt …

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Difficult things about nofollow links

Healthy social traffic certainly doesn’t hurt SEO efforts. There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can’t control. People tend to copy their competitors when choosing the words to use, without researching …

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The steps needed for putting landing pages into action

Then everyone starts thinking “We are great — let’s reverse engineer this data and show just how great we did.” It’s natural to be influenced by feedback, but growth marketers have many, many ideas and a decent portion of them will fail. A big part of Search Engine Optimization …

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Here's what industry insiders think about web crawlers

Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. Subsequently, the market response from ‘A’ will be compared to that of ‘B’. Backlink quality is considered as the most important metric now than the …

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Discover the connection between user experience social media

Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines …

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Understand about link bait

Would you feel comfortable providing this website your credit card information? Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. URLs and links are building blocks of a website, therefore, ensure that they are …

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Small but important things to observe about site submissions

Publish content that delivers value. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions …

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Advantages of hits and how you can take advantage of this

Search Engine Optimisation (SEO) is a great tool for attracting new visitors to your website. If you’re on page five of Google; there’s only a small chance customers will be visiting your website via the search engine. Ideally you want to be ranking on the first page, how …

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My thoughts on javascript

In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it indicates that the post is more relevant for that search query. Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the …

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Think about comment spam from the start

Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called “social signals” can influence a website’s ranking at least when search queries relate to something current. For years, many webmasters relied on sloppy techniques and used automated tools to …

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