Less is always better when it comes to page rank

Every business owners should keep in mind that everyone can influence the image of their companies via different electronic channels by posting comments, feedback about your company/product and that shall attract new customers and build long lasting relationship. Especially for local or small businesses, determining your niche is very …

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Random musings on SEO campaigns

SEO is the tool to drive people to your website. Google wants to send people to the best content. Faster is better for the user, so Google gives fast sites a bump. Your website might even get a ‘manual action’ for thin content. When it comes to choosing keywords, it …

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Never underestimate the influence of blogs

Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. It is essentially free digital marketing! Only the descriptive link text is shown on the internet page. When writing your articles, you need to …

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What everyone ought to know about keywords

If you’ve written your content so that Google can understand it, you’re already doing a great job. Americans conduct more than 20 billion online searches a month, and worldwide, we type into a search box 131 billion times monthly. That’s 29 million searches per minute. (Google alone …

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Adopt a customer centric view of citations

Basically, while in times of building a new site the SEO plan is exercised, but if it is already built, and you are incorporating SEO tasks on it, you need to give it importance and optimize it properly. On the internet, you can find hundreds of blogs, which are coming …

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A do-it-yourself guide to scraping

Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links …

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SEO still has a steep learning curve

aying attention to what the search engines suggest for topics important to your business can both give you insight into what your potential customers are really looking for and help you understand how your company should be represented in search results. You were probably a little surprised when you first …

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Lessons I've learned from keywords

Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page’s code) can read the information in image tags. It’s just one more way to include relevant info …

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Random musings on site submissions

This is why marketers need to take steps to avoid it: if a search engine determines your content as thin it will limit your rankings just as much as a site that spams keywords without providing useful information. Making your content easy to read and understand helps make it useful …

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Small modifications can lead to big benefits in ROI

So, 3 to 5 years ago you could get a job, an entry level position in the SEO industry and it wasn’t difficult. Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and …

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Don’t forget about widgets

Repetition is key to this type of research. Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. If your business has a physical location (address), open the Google …

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What everyone ought to know about hits

A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words …

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Search marketing implications related to inbound links

From other SEO agencies to advertising the greater your exposure online the more others will start to see you as a desirable prospect to work with. In extreme cases, such as sites which deliberately create thousands of similar pages designed to cast as wide a net as possible in terms …

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Don’t let flowery language get in the way of a clear message

As far as placement of banner ads in the area that is visible without scrolling, “less is more.” Anchor text (alternative terms: link text or reference text) is the text of a hyperlink. therefore, Google has a vested interest to provide its customers with the best, most relevant, and most …

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Unlocking the mystery of bounce rates

Every SEO should know that home pages typically have the most amount of incoming link equity, and thus serve as highly rankable pages in search engines. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted …

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Follow a consistent cadence towards webmaster tools

A good backlink originates from an authoritative site that covers your industry. If the site connected to your webpage includes relevant content and owns high domain authority (DA), a numerical value that represents a site's level of authority in the eyes of Google, your backlinks will be valuable for SEO …

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Quality content gives you authority

Duplicate pages can also reduce the search rank benefit of backlinks because it’s better to have backlinks to a single URL compared to backlinks spread over a set of duplicate page URLs. Therefore, location-based marketers should embrace social for mobile on paid and organic fronts. Most content creators go …

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Improve engagement by utilising link research

Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite …

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Spread the love

Many people examine their success to establish the bottlenecks preventing them from achieving preset objectives. Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. Here are some examples of scenarios where thin content could …

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Lessons I learned about hits

On the other hand, if the site it's on seems suspicious, that's a good reason to try and remove it. Choose keyword frequency over keyword density. The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the …

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Focus on performance, user experience, and quality

Search engines drive focused traffic, and searchers are seeing specific sites on the results page because they are all relevant to their search, so you want to ensure that you stand out amongst the competition. Timely topics are seasonal (like holiday recipes) or more focused on current events or news …

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Follow a consistent cadence towards URLs

Google and its furry animals have done a good job at identifying thin content and penalizing sites that publish it. Making sure web visitors can get to the right information is important. Making sure website visitors can understand the who, what, and why of how you are is critical. SEO …

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More focus is put on stickiness

Understand the wants, needs and interests of your target audience, and create a completely personal and dedicated advertising strategy. If you own or control the content of all the sites displaying the same duplicate content, then you should either rewrite the content so it is unique across all the sites …

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Run search traffic reports on your main keywords

The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through a link structure to find and index pages. If your site is structured well, all the pages and subpages will be easily found and indexed by search engine …

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