Find out more about CTR

If you search Google, it gives priority to selected official news services, such as the New York Times and so on. For any keyword search on a search engine, thousands of results may occur. Ranking of your page is measured by the position of your web pages displayed in SERPs …

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Is this the end of page rank as we know it?

Cutting down on load time can really help to improve your entire online presence as well. The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. Google is interested in what the user does after they are on …

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Google ranking factors can be affected by inbound links

The struggle is real: it’s difficult to avoid bias when reviewing the results of a campaign you’ve worked hard on. Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML …

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Aligning your goals in relation to bounce rates

Paid links are links garnered in exchange for payment. They can come from a network of link buyers and sellers, and a network usually consists of a group of low-quality sites that collectively link to a specific website in an effort to increase it’s authority in SERPs. Other times …

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How to diagnose RSS feeds related issues

Authority sites are websites that are known by the industry to offer ‘quality’ content – such as news pages, online encyclopaedias, popular blogs etc. The spiders recognise these sites as ‘safe’, so any link to them will be highly regarded. In the long-term, if your website continues to post quality content …

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Layout, formatting and meta tags combine to make great SEO

Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your content to be and, therefore, will rank your pages higher on search results. Link building has been dead …

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To get fast rankings, you need scraping

Yes, "content is king" – but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they …

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A few words on RSS feeds

If it’s not an active website, Google will crawl it far less often, making it less appealing to search engines on a general basis. Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site’s reputation …

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Fun with plugins for now

How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity. Google is showing Context is King when it comes to indexing …

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Find out more about page impressions

If the analytics tools were deployed prior to an SEO’s arrival, then he or she must find reasonable evidence that lead-tracking sources are properly capturing. I believe the algorithm understands how to sift through the crap and understand at the core level what the top sites are – I then …

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What is your SEO game plan?

A good trick is to dig into your Google Analytics to see the top visited pages on your site. Sounds easy, right? Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra …

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Lessons I've learned from html

Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your …

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Never underestimate the influence of stickiness

While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. Remember: quality will lead to your content being shared …

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Repurpose old doorway sites

The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. There are a number …

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Focus on ROI Instead of keyword stuffing

First page web results tend to average at around 2,000 words, so it is often believed that this length of content is a great length. Rather than having general anchor texts reduced to a few simple keywords, catch-phrases or sentences that describe the content of the links in more …

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Create a search marketing strategy based on conversion rates

If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have worthy content that contributes to the wealth of knowledge that is the Internet, then you probably are not going to earn backlinks or social …

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Great ideas about content to share with your colleagues

The destination address remains hidden in the text flow. Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results. It is a popular buzzword used in content marketing and referred to one of the key factors for …

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Remember that dynamic pages make the web go round

Keyword discovery is the first of three steps in my D–A–D keyword analysis technique. In discovery, you generate the longest list of possible search words and phrases your customers might use, with your competitors as a guide. SEO and content marketing go hand in hand. Although many businesses …

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Clarification about scraping

It doesn’t care how pretty your call to action is, or how slink your content is arranged. This is not a good situation for your website’s SEO and user experience. Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include Impressions …

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Questions to ask about keyword research

Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals. You want a user to click your result in Google, and not need to go back to Google to do the same search that ends …

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Questions to ask about link bait

Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. If you can do this, people will discover your site and assuming you have quality content, they will begin to talk about …

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What's the story about social media

Both Google and Bing take page-loading speed into account in their website ranking algorithm. Search engines will penalise pages it thinks don’t provide enough value as visitors prefer informative and high quality results. It’s important to remember that your blog should be written for your intended audience, so …

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Lessons I learned about web portals

Never participate on any kind of link exchange with other sites which may lead to a ban from search engines They can often be far too specific, far too generalised, or just not the common phrase used by customers. Mess up with duplicate content on a website, and it might …

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Everything you need to know about quality

Optimise your website content for the best organic reach possible. Whether you are a local business or have multiple bricks and mortar stores, you are likely to get most of your custom from your local area. This being the case, having good search visibility for your target locale is essential …

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