Maybe trust rank will be a thing of the past

Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! They have no unique content, only repurposed snippets of content from other pages on your eCommerce website. Web users want to see what the …

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Tell me more about link exchanges

This isn’t just an idea or thought, it is a strong conviction that is rooted in the core of who I am and it is central to what I believe. I know SEO works because I’ve proven it. And I want to prove it to you. Maybe this …

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What Are Keywords, and Why Do They Matter?

Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting …

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Random musings on gateway sites

Organic SEO is a lengthy process. Not because it’s complicated to implement (though it can be), but because tracking what works versus what doesn’t requires a least a few months’ worth of results to analyze. Plus, you need numbers! Traffic. It’s tough to track what’s working …

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I urge you to think about domain authority

One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. Back in 2011, Google rolled out an …

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It’s a win-win strategy with an emphasis on blogs

Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. Optimizing …

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This story about splogs will haunt you forever

Conversion is a cost-effective, direct method of improving revenue. Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to parse. Naming your pages with strong keywords provides an …

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The steps needed for putting metrics into action

The result is unnaturally sounding copy, and depending on the keyword, it often results in nonsensical combinations. If you think you have paginated content problems on your website, it can be a frightening prospect to try and fix. Although pay-per-click marketing can provide great results, there is still a general …

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Are search volumes affected by indexed pages

Google is famously secretive about how it ranks local businesses. From a marketing standpoint, you can refine a website to target a niche audience. Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those …

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The reason everyone loves SEO

Absolutely! Every page of your website (if optimal) represents an opportunity to rank that page and dozens more when combined with SEO best practices. Google's Panda algorithm has been around for about four years. And while most SEOs have already understood that it deals with content value and quality, they …

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The mysterious world of blogs

Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking factor in Google algorithms. You can also include “no follow” tags on the internal links to these faceted urls to reduce the chances of getting them …

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Find out more about bread crumbs

One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) A successful search acquisition strategy begins with understanding the searcher. Searchers …

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Increase Organic Traffic by the manipulation of page impressions

Keyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business …

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Consider dynamic pages at the inception

Backlinks that should be avoided include paid links, link exchanges, and advertorials. According to Google, these links disregard the “quality of the links, the sources, and the long-term impact it will have on their sites … and can negatively impact your site’s ranking in search results (link is external) .” Another …

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Tell me more about canonical URLs

The search engine wants to prevent that the amount of banners ads “above the fold” does not exceed a certain limit. If you have a long 1000 word page, 100 or so words of repeated information isn’t a big deal. Reaching an international audience is an opportunity that is …

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Use a content delivery network

The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to count! Having a domain name that makes sense is one of …

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Make local search the main focus of your marketing tactics

Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. ou know SEO is a vital element of every decent marketing strategy, something you …

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Why have meta tags been so popular?

First in your SEO plans need to be the keywords that you are optimizing for. Did we forget to mention that the algorithm will affect search results in all languages globally? One should always keep an eye on those who want to take your spot. Producing content for search engines …

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Online marketing changes quickly when it comes to rankings

Search engines recognize evergreen content and give it more value than to old content. You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. Many growth hackers started out as developers. Creating content using language …

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The truth about landing pages

Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some …

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It's a great idea to get your keyword in the beginning of your title

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to …

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Write a keyword-rich introduction about keyword stuffing

Publish quality content. You should also consider trying to rank for low-volume keywords that match your product perfectly. These are often long-tail keywords, which are short phrases. Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours …

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