Don't miss out quality from your detailed marketing checklist

Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content …

more ...

Every web page is an opportunity to capture a customer.

Search engines will not consider your site to be an authority if the links are only emanating from one type of source. A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sends …

more ...

The truth about RSS feeds

SEO experts have been talking about mobile technology for a while now. This year, it’s even more important than ever that you sit up and listen to what they’re saying. It’s now extremely common for people to use their mobile devices to perform a search instead of …

more ...

Proven Ways to Convert Abandoning Visitors into Subscribers

When you spend your time with one eye fixed on the results pages, as our digital team have a habit of doing, you get used to seeing change on a daily basis. Mobile search traffic has surpassed desktop traffic worldwide. And with the growth in voice-activated digital assistants, more people …

more ...

Broken links

Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. This is the method our client’s employ and it’s powerful. The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines …

more ...

Its true content is the reality of SEO

Approximately 20% of Google searches are related to local information, including business, organisations, events, transportation and weather. A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher …

more ...


This story about javascript will haunt you forever

Studies have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. Are the load times painfully lackadaisical on mobile due to large video assets and inadequate hosting packages? Social media and social aggregators provide a lightning-fast number of …

more ...

Pay attention to SERPs

To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. This tried-and-true tactic can help to improve your user experience and rankings with minimal effort. This was known as spamming. While …

more ...

Combine responsive design and SEO campaigns for Supercharged SEO

User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and indexing …

more ...

Emphasizing fast results by using text links

Several official blogs over the past few years have been focused on mobile search, and many digital marketing specialists knew about Mobilegeddon before it actually hit. However, it takes many years of industry experience to notice trends and developments to help you find the right keywords and keyphrases. This list …

more ...

A few words on social media

Cutting down on load time can really help to improve your entire online presence as well. Finding the right keywords can require research, so you should make the most of Google’s keyword planner, if you have an existing AdWords account. Repetition produces patterns and patterns lead to observations. As …

more ...

Write about nofollow links

Some people say that “SEO is dead”. Black hat or unethical search engine optimisation is a method(s) meant to fool search engines to give the website an unfair advantage in the SERPs results. If your content offers relatively little value – and it’s generally easy to tell when it …

more ...

Its all about non reciprocal links

Search engine traffic is the only time people are actively searching for exactly what it is you sell. If you don’t understand how to link internally, that can always be learned. If you think there is a website that can help your user, you can just add “click here …

more ...


When your use of site submissions becomes obsessive

Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. This is not a good situation for your website’s SEO and user experience. Building a strong …

more ...

Dominate your own little niche first

Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such as Google, by searching link: www.yourcompetitor.com. It is often good to exchange links with other firms within your category of trade, because …

more ...

Succeeding in SEO means paying attention to organic links

Digital assistants have begun offering a safer way to look up information while driving or multitasking. An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of …

more ...

Give visitors what they want

Different types of browsers and screen resolutions have to be taken into account, since the “above the fold” area can be different for each user. Instead of searching for "running shoes," a user may search "what are the best running shoes for arched feet?" As queries have become more specific …

more ...

The hidden agenda behind citations

Firstly I would say that it’s great that you care about minimising the level of clutter/repetition for screen reader users and want to achieve best practice in ALT tagging images. But the thing is, SEO copywriting is much more than just inserting keyphrases into content: Google also wants …

more ...

Minimize broken links

If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is …

more ...



How to survive your first encounter with long tail search

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). The ‘no-follow’ breaks the connection you are trying to make between one website and the next, defeating the purpose of a link …

more ...


Self-publishing Parasite SEO based purely on metrics

As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO. Now, this is …

more ...

Think about keyword density from the start

In order to do this, search engines are capable of identifying all relevant information online and ranking them in order of quality and relevance. Sitting at your computer without a plan is futile. Website content doesn’t just materialize. You have to have some type of outline. It is important …

more ...


Let's talk about stickiness

Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help even more. Simply having an awareness of opportunities allows a search marketer to expand his or her …

more ...