Why keyword stuffing matters

Backlinks that should be avoided include paid links, link exchanges, and advertorials. According to Google, these links disregard the “quality of the links, the sources, and the long-term impact it will have on their sites … and can negatively impact your site’s ranking in search results (link is external) .” Putting …

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The best advice I've listened to about 301 redirects

The user value of this content is rather limited. Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. In many cases, the higher you are on page one …

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Lets look at our approach to keyword research

And all these considerations make SEO a great deal of work. ‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the …

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Are search volumes affected by link research

Whatever their cause, bad links hurt companies - and the disavow tool is one way to stop the harm from continuing. Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by the number of …

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Create an Engaging Web Presence by the use of CTR

The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings. Website with streamlined URL structures often tends to rank higher than those with …

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One or more methods?

SEO even matters once you get someone to your site. The difference between the two types of methods is deception. Website development has moved towards a ‘mobile first’ approach – and this means that search engines prefer the mobile page index to the desktop index, since, in practice, more and more …

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The Role of Social Media

There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. When people search for information online, they …

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Education is the best legacy when it comes to reporting

It’s particularly important for links that only contain an image to have descriptive alt text so screen readers and search engines are able to understand what is being linked to. This concept has been highlighted and evangelized by Rand Fishkin recently. If you research your competitors, you will probably …

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Lessons I learned about SEO

Basically, you are creating a piece of content that goes above and beyond to answer all the questions your reader will have on a single topic. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine …

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The latest trends in static pages

When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. “SEO” refers to search engine optimization, or the …

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Analyse your existing URLs

To beat this back, the algorithm has become incredibly adept in understanding what “quality” really looks like. Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing …

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Hidden facts about gateway sites

The right content can attract the right users through your business funnel. Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. Seeing which sites are currently ranking in the top results for a given …

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Fix all Broken links

Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. Domain Authority is used as a predictive measure for …

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Its all about analysis

Sometimes, webmasters do not use spammy tactics for generating content but their pages are still fall under the thin content category because they do not answer user’s queries, either because the content isn’t relevant, it is too short or because it doesn’t match what you promise on …

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Consider your exposure options for your content

And the major definitive terms in your query are keywords. There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them Links may very well become “democratized …

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People still ask me about bounce rates and its importance today

Social is an ever-changing element that delivers relevant experiences. So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. To give you an idea on this, let’s start with …

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What everyone ought to know about comment spam

By making it easy for the search engine to understand your post, you’re more likely to find that it attributes more value to your writing. Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How well these factors are optimized determines where a web …

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How do you feel about link research now?

Black hat or unethical search engine optimisation is a method(s) meant to fool search engines to give the website an unfair advantage in the SERPs results. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a …

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Consider nofollow links at the inception

Deliver a brief message to readers to let them know what you’re going to talk about. It’ll save their precious time and they’ll be more likely to continue reading. By continuing to add content and informative writing to your website, you’ll be able to tell search …

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All you wanted to know about ROI but were afraid to ask

In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it’s all about indexing backlinks, sometimes referred to inbound leads, incoming links or hyperlinks. Here′s what I …

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