Discover the connection between user experience social media

Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines …

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Keep an eye on cloaking

At some stage you are going to have a large list of potential keywords. We need to find a way of picking the best ones to concentrate on. Within this we want a mix of head and long-tail terms. Now, if you approach another SEO agency, they’ll probably tell …

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Understand about link bait

Would you feel comfortable providing this website your credit card information? Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. URLs and links are building blocks of a website, therefore, ensure that they are …

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When your use of SERPs becomes obsessive

Google stopped showing right sidebar ads and put 4 ads above the fold (instead of 3), pushing organic results farther down. It all starts with the quality of your own product or content. Create content that people will want to share and link to. Otherwise, get your wallet out. Good …

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Why have meta tags been so popular?

First in your SEO plans need to be the keywords that you are optimizing for. Did we forget to mention that the algorithm will affect search results in all languages globally? One should always keep an eye on those who want to take your spot. Producing content for search engines …

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Combine responsive design and bread crumbs for Supercharged SEO

Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one of them. By emulating the good and getting rid of the bad from your competitors pages we can not only equal but better the rankings they already have. Creating great content …

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Duplicate content checks

You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation …

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SEO content curation best practice

Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. If a page ranks well and Google finds it …

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Set Up Backlink Alerts

Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. Duplicate content refers to a …

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The first choice should be SEO

External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. Make sure you …

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What are you trying to accomplish with each page?

Google provides refinement suggestions as the searcher is typing. Now, I’m fully aware this is another chronically overused statement in marketing, but an imminent change to how Google ranks search results makes it incredibly relevant. Every piece of content should have the user in mind. This also applies to …

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Fun with sitemaps for now

If you have several reasons to explain why a product is the best option for your customer, you should use words like first of all, secondly and finally. A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content …

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Go long-tail and forget organic links

The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be …

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Lessons I learned about hits

On the other hand, if the site it's on seems suspicious, that's a good reason to try and remove it. Choose keyword frequency over keyword density. The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the …

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What's the story about keyword research

Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. Local directories are specific to …

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Concentrate on actionable mobile search

Research your target audience – If you’ve ever tried to do anything in the dark, then you obviously know how difficult it can be – trying to do SEO without knowing who your target audience is, or what they want, is the exactly same. The trouble with creating your second or …

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How do you feel about link research now?

Black hat or unethical search engine optimisation is a method(s) meant to fool search engines to give the website an unfair advantage in the SERPs results. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a …

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Small but important things to observe about site submissions

Publish content that delivers value. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions …

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Focus on performance, user experience, and quality

Search engines drive focused traffic, and searchers are seeing specific sites on the results page because they are all relevant to their search, so you want to ensure that you stand out amongst the competition. Timely topics are seasonal (like holiday recipes) or more focused on current events or news …

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What's the story about social media

Both Google and Bing take page-loading speed into account in their website ranking algorithm. Search engines will penalise pages it thinks don’t provide enough value as visitors prefer informative and high quality results. It’s important to remember that your blog should be written for your intended audience, so …

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Audit your profile, looking for issues with regards to URLs

Keyword stuffing fell out of favor once Google updated its search algorithm to combat and penalize this practice. Google makes approximately 500-600 changes to its algorithm every year, many of which combat similar "black hat" techniques that seek to game search results. To truly understand whether your SEO campaign is …

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Create strong content for each page that has keyword focus

Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, "friendlier" URLs for those that want to link to your …

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Online marketing changes quickly when it comes to rankings

Search engines recognize evergreen content and give it more value than to old content. You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. Many growth hackers started out as developers. Creating content using language …

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Advantages of hits and how you can take advantage of this

Search Engine Optimisation (SEO) is a great tool for attracting new visitors to your website. If you’re on page five of Google; there’s only a small chance customers will be visiting your website via the search engine. Ideally you want to be ranking on the first page, how …

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Fun with keyword density for now

The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. Detailed, in-depth, and informative content is likely to be linked to by other websites. When other sites write about a topic, they often link back to resources. By creating a …

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The truth about landing pages

Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some …

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Lessons I learned about web portals

Never participate on any kind of link exchange with other sites which may lead to a ban from search engines They can often be far too specific, far too generalised, or just not the common phrase used by customers. Mess up with duplicate content on a website, and it might …

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Losing Focus on splogs

Creating incredible content that people will want to share is still the best way to earn links. The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. What the heck is an algorithm? I …

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Not all negative SEO attacks are readily noticeable

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages Use SEO strategies to build online visibility. In case the website is not in the search engine’s index, then users won’t be able to find it …

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Follow a consistent cadence towards URLs

Google and its furry animals have done a good job at identifying thin content and penalizing sites that publish it. Making sure web visitors can get to the right information is important. Making sure website visitors can understand the who, what, and why of how you are is critical. SEO …

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Self-publishing Parasite SEO based purely on metrics

As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO. Now, this is …

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Consider nofollow links at the inception

Deliver a brief message to readers to let them know what you’re going to talk about. It’ll save their precious time and they’ll be more likely to continue reading. By continuing to add content and informative writing to your website, you’ll be able to tell search …

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Everything you need to know about quality

Optimise your website content for the best organic reach possible. Whether you are a local business or have multiple bricks and mortar stores, you are likely to get most of your custom from your local area. This being the case, having good search visibility for your target locale is essential …

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More focus is put on stickiness

Understand the wants, needs and interests of your target audience, and create a completely personal and dedicated advertising strategy. If you own or control the content of all the sites displaying the same duplicate content, then you should either rewrite the content so it is unique across all the sites …

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All you wanted to know about ROI but were afraid to ask

In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it’s all about indexing backlinks, sometimes referred to inbound leads, incoming links or hyperlinks. Here′s what I …

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My thoughts on javascript

In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it indicates that the post is more relevant for that search query. Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the …

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Start simple, but don't forget citations

Your customers are already looking for what you have to offer, but they often aren’t searching specifically for your brand. If your site doesn’t appear for their nonbranded searches, you could very well fall off their consideration list. By using internal linking strategically, you can boost the ranking …

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Think about keyword density from the start

In order to do this, search engines are capable of identifying all relevant information online and ranking them in order of quality and relevance. Sitting at your computer without a plan is futile. Website content doesn’t just materialize. You have to have some type of outline. It is important …

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