How you will benefit from user generated content

Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a provider of your choice. It involves various strategies which results into increase in number of visitors and hence ranking of website. Remember any additional traffic is typically good for your …

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Use a content delivery network

The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to count! Having a domain name that makes sense is one of …

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Clarification about scraping

It doesn’t care how pretty your call to action is, or how slink your content is arranged. This is not a good situation for your website’s SEO and user experience. Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include Impressions …

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Combine responsive design and SEO campaigns for Supercharged SEO

In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords …

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Its all about analysis

Sometimes, webmasters do not use spammy tactics for generating content but their pages are still fall under the thin content category because they do not answer user’s queries, either because the content isn’t relevant, it is too short or because it doesn’t match what you promise on …

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Follow a consistent cadence towards webmaster tools

A good backlink originates from an authoritative site that covers your industry. If the site connected to your webpage includes relevant content and owns high domain authority (DA), a numerical value that represents a site's level of authority in the eyes of Google, your backlinks will be valuable for SEO …

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Here's what industry insiders think about web crawlers

Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. Subsequently, the market response from ‘A’ will be compared to that of ‘B’. Backlink quality is considered as the most important metric now than the …

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Hidden facts about gateway sites

Today, obtaining links is much more than just link building; it’s a part of a content marketing, strategic marketing, public relations and social media effort to get in front of the audiences that matter most. But still you face other challenges. Starting with MySpace, Hi5, and followed by Facebook …

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Quality content gives you authority

Duplicate pages can also reduce the search rank benefit of backlinks because it’s better to have backlinks to a single URL compared to backlinks spread over a set of duplicate page URLs. Therefore, location-based marketers should embrace social for mobile on paid and organic fronts. Most content creators go …

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Questions to ask about keyword research

Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals. You want a user to click your result in Google, and not need to go back to Google to do the same search that ends …

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Tell me more about html

SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. Search volume refers to how many times a particular phrase is searched for. It’s a handy way to gauge how much traffic you …

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Reasons why marketers love SERPs

Domain Authority (DA) is a metric created by the SEO consulting and research company Moz which measures a website's likelihood to rank on search engines. Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Google wants the web to be 100% secure …

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Understanding offsite SEO

But until the next-best-thing takes over and changes the name of the game, let’s dive a little bit deeper into all of these core tactics that sculpt the role of SEO in the digital marketing world. For example, let’s say you own a website that sells watches. Google …

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Write about non reciprocal links

In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords …

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Defining Your Site’s Audience

Many businesses don't consider the fact that more 70% of a website's traffic does not arrive via the homepage. Instead, search engine results match the webpage closest to the keywords and direct the user there. It might be good to have a fantastic piece of copy on your homepage, but …

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How to survive your first encounter with long tail search

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). The ‘no-follow’ breaks the connection you are trying to make between one website and the next, defeating the purpose of a link …

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Put aside subjectivity and focus on the facts

If you don’t follow the search rankings of your website and don’t know how particular keywords work for your positions in SERPs, you may as well just stop doing SEO altogether. This will not only improve your ranking, but will make your site much more valuable to your …

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Write about link building

Putting a Rel Author tag in all of your published posts would mean that you’re putting your reputation on the line. Next year, they could formally partner or do a revenue share if they’re not secretly doing it already. In summary, it is not a winning idea to …

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Consider your exposure options for your content

And the major definitive terms in your query are keywords. There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them Links may very well become “democratized …

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Its all about static pages

Developing an SEO strategy for your business can help draw consumer traffic to your website as well as grow your sales and revenue. There are various aspects of technical mobile SEO that you should take into consideration to optimize your website for mobile search. Producing content for search engines is …

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People still ask me about bounce rates and its importance today

Social is an ever-changing element that delivers relevant experiences. So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. To give you an idea on this, let’s start with …

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I bet you didn't know this about keyword density

Block segment analysis dictates the value of weight / ranking factors a web page is given for a set portion of the page. While your company may have a budget too small to implement a broad range of SEO services and strategies, investing in one or two things is a great …

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More focus is put on nofollow links

When moving a page with many backlinks, it’s extra important to use permanent redirects so the search rank of the page is maintained. People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you …

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Questions to ask about link bait

Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. If you can do this, people will discover your site and assuming you have quality content, they will begin to talk about …

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The latest trends in trust rank

Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find …

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Be helpful by reporting broken links

The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all unwanted parameters. By correctly using header tags in the following order H1, H2, H3, H4 all the way to …

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Fun with search queries for now

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. . If your site is using the same tags for all the pages, you are not helping …

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One important aspect is URLs

Widely regarded as the next step in the evolution of search engines, semantic search has increasingly become a focus for Google and Bing, prompting intense discussion in the marketing community about the business implications. Google Analytics will help you in your investigations on these factors. While we all enjoy seeing …

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Update your conversion rates on a regular basis

An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces results While …

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Making your site easy to navigate

Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. If you have been creating content on your website for years and post frequently, then you …

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Find a simple guide to URLs and read up about it

While many assume duplicating content will increase SEO, it actually hurts rankings. If an SEO tactic worked for one website that does not mean the same can be successfully applied to another. Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low …

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Improve engagement by utilising link research

Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite …

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Maybe SEM will be a thing of the past

If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. When you create your SEO content be sure to give users what they are looking for. If they are looking for an educational “how …

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Spread the love

Many people examine their success to establish the bottlenecks preventing them from achieving preset objectives. Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. Here are some examples of scenarios where thin content could …

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What everyone ought to know about comment spam

By making it easy for the search engine to understand your post, you’re more likely to find that it attributes more value to your writing. Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How well these factors are optimized determines where a web …

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Education is the best legacy when it comes to keyword stuffing

Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results. When it comes to choosing …

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Make local search the main focus of your marketing tactics

Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. ou know SEO is a vital element of every decent marketing strategy, something you …

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Thinking about conversion rates makes everything OK

Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. The right threshold for you may differ. Among many, SEO or search engine optimization has emerged as a heart and soul of digital …

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Tactics around reporting

Niche directories and directories attached to informative websites for a specific industry are a good choice. Having your business listed with such directories makes it easier to get indexed in the major search engines and helps people find you online. There is nothing like this in Google. Keyword cramming is …

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Reasons that people rely on conversion rates

Large images slow down your site, so you need to make image file sizes as small as possible. Robots.txt files are always located in the root folder with the name robots.txt. Your SEO efforts are really only as good as the experience you’re creating for your target …

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Write about hits

But that doesn’t make that kind of content evergreen, as it is not relevant all year round. There are plenty of different ways to get links from local businesses, including hosting local events or even sponsoring a local sports team. Backlinks help search engine bots discover links to your …

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