More importance is given to content

Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. We’ll talk about how to target the right pages on your site with the right type of links and how you …

more ...


Why CTR matters

The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. If you want to get good rankings on Google, you must make sure that …

more ...

More importance is given to link exchanges

It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords …

more ...

Why has html been so popular?

If you’re a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet – either on their smartphones or computers – to find any business …

more ...

Never underestimate the influence of walled garden sites

When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. Planning keyword targets and goals together is of the utmost importance for all outbound communications. SERPs (search engine results pages) are not solely determined by …

more ...


Reasons that marketers love link bait

When you have the structure for your future copy in front of your eyes, it’s easier to decide what to do next. Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by …

more ...

The hidden agenda behind citations

Firstly I would say that it’s great that you care about minimising the level of clutter/repetition for screen reader users and want to achieve best practice in ALT tagging images. But the thing is, SEO copywriting is much more than just inserting keyphrases into content: Google also wants …

more ...


Create a search marketing strategy based on conversion rates

If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have worthy content that contributes to the wealth of knowledge that is the Internet, then you probably are not going to earn backlinks or social …

more ...

Follow a consistent cadence towards splogs

Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. The more searches and hits your website will receive, the higher it will eventually be placed in a search engines ‘rankings’, meaning that it will appear …

more ...

Great ideas about content to share with your colleagues

The destination address remains hidden in the text flow. Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results. It is a popular buzzword used in content marketing and referred to one of the key factors for …

more ...


I bet you didn't know this about content

I always encourage my team to read industry blogs and books to continue growing as a digital marketer. Google makes it really hard. The key to boosting visibility and SEO is staying active. Whereas a page's title may be a few words or a phrase, a page's description meta tag …

more ...

What everyone ought to know about authority sites

Ideally, you want to include your targeted keywords in your headings, but not in every subheading as that will often cause these headings to become unreadable or repetitive. therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. Creating an SEO …

more ...

Minimize broken links

If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is …

more ...

Top trends in white hat SEO to watch

There’s little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. The key to long-term growth is testing and then adjusting course correctly. Directory Submission is important to Search Engine Optimization, especially for younger websites that …

more ...

Unlocking the mystery of bounce rates

Every SEO should know that home pages typically have the most amount of incoming link equity, and thus serve as highly rankable pages in search engines. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted …

more ...

Consider dynamic pages at the inception

Backlinks that should be avoided include paid links, link exchanges, and advertorials. According to Google, these links disregard the “quality of the links, the sources, and the long-term impact it will have on their sites … and can negatively impact your site’s ranking in search results (link is external) .” Another …

more ...

Emphasizing fast results by using CTR

Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality and relevance. At the same time, they counter web spam. Does longer content rank better in search? It sure does. Search engine optimization (SEO) is …

more ...

Invest in blogs

Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. Don’t overlook websites that don’t have …

more ...

Less is always better when it comes to keyword density

Duplicate content that exists between an eCommerce website and other eCommerce websites (and potentially even content websites) has become a real pain point in recent years. Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep …

more ...


The latest trends in link exchanges

The most important place to add your SEO keywords is in your content. Black hat methods include knowingly violating the terms of service for any engine, tool, or platform. The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click …

more ...



Difficult things about nofollow links

Healthy social traffic certainly doesn’t hurt SEO efforts. There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can’t control. People tend to copy their competitors when choosing the words to use, without researching …

more ...



Hidden facts about gateway sites

The right content can attract the right users through your business funnel. Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. Seeing which sites are currently ranking in the top results for a given …

more ...

How do you make a Google friendly title?

Google Trends is an extremely intelligent tool as it groups misspelled terms together with correctly spelled ones, as well as hiding repeated searches from a single user. The Web Crawler is a software that browses the World Wide Web in a systematic manner as a basis for web indexing. If …

more ...



Make html a priority

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be …

more ...

The hidden agenda of gateway sites

With the rise in mobile use, local SEO has become a major part of any business’ search engine optimisation and marketing strategy. As the best SEO services will tell you, local SEO gives you the opportunity to build a community around your business in your local area. What’s more …

more ...

The steps needed for putting landing pages into action

Then everyone starts thinking “We are great — let’s reverse engineer this data and show just how great we did.” It’s natural to be influenced by feedback, but growth marketers have many, many ideas and a decent portion of them will fail. A big part of Search Engine Optimization …

more ...

To get fast rankings, you need text links

So getting your website higher in the search engines is extremely important. This is a misleading line of logic. When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. How do your competitors drive traffic to …

more ...

Lessons I learned about plugins

Fast forward a few years and Mobilegeddon hit the internet. According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position’s CTR was just over 10%. Long Tail Keywords are long and very specific …

more ...

The best advice I've listened to about site submissions

An authority on a topic can speak at length about it. Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. It’s a fact that longer load times mean higher bounce rates …

more ...


Having fun with SEO

And then, I think the third most difficult part or the thing that makes SEO so difficult, at least for me, is the misunderstanding around what SEO truly is. Search engines recognize evergreen content and give it more value than to old content. Used by companies to promote their products …

more ...

Takeaway tips for white hat SEO

Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. SEOs often like to use tricks and they like to use the most recent tactics to fool the algorithms to rank their …

more ...

Having fun with meta tags

Your keywords are likely to dictate your website’s success online, and you cannot afford to target the wrong terms. With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get …

more ...

Remember that dynamic pages make the web go round

Keyword discovery is the first of three steps in my D–A–D keyword analysis technique. In discovery, you generate the longest list of possible search words and phrases your customers might use, with your competitors as a guide. SEO and content marketing go hand in hand. Although many businesses …

more ...

Fix all Broken links

Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. Domain Authority is used as a predictive measure for …

more ...

Repurpose old SERPs

In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your …

more ...

Tell me more about canonical URLs

The search engine wants to prevent that the amount of banners ads “above the fold” does not exceed a certain limit. If you have a long 1000 word page, 100 or so words of repeated information isn’t a big deal. Reaching an international audience is an opportunity that is …

more ...


Find out more about doorway sites

We all seek the same goal, to achieve the number one search engine position for several specific keywords or phrases. Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect, a lead, and a sale. When it comes …

more ...