Lessons I've learned from html

Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your …

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This story about trust rank will haunt you forever

Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust …

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Its all about non reciprocal links

Search engine traffic is the only time people are actively searching for exactly what it is you sell. If you don’t understand how to link internally, that can always be learned. If you think there is a website that can help your user, you can just add “click here …

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Random musings on white hat SEO

They try to discover the way each search engine works, and learn the popular keywords people search for. Consider our blog subdomain name — FreeLogoServices.com/blog. By quoting influencers in your industry, you make your content more authoritative. Linking out to relevant websites is great for SEO. AB testing starts …

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Make LSI your centre of attention

Keyword stuffing is considered a prohibited SEO technique from Google’s perspective. Is this project a competitor trying to look like someone else? The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be …

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Use Long Tail Keywords

Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy …

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Don’t forget about widgets

Repetition is key to this type of research. Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. If your business has a physical location (address), open the Google …

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Useful tips from experts in authority sites

Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website. This was known as spamming. As long as …

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Layout, formatting and conversion rates combine to make great SEO

Making improvements is imperative to customer satisfaction. First, stop assuming SEO is dead because the rules changed. A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will …

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Don't go overboard at the risk of being penalized by Google

Quality link building is more about creating relationships, not exchanging links. Even newer kids on the block like Snapchat provide a super fun way to consume news. Use attractive subheaders: Readers should be able to bounce around to seek out the pieces of your content that interest them. By using …

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Find out more about bread crumbs

One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) A successful search acquisition strategy begins with understanding the searcher. Searchers …

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High advertisement ratio can be mitigated by using hits

As businesses so often think that social media will be an extremely easy marketing avenue, they rarely bother to create a well-thought out strategy beforehand. I am probably doing the safest thing, as that could be seen as manipulative if I intended to get it indexed. which can actually hurt …

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Lessons I learned about SEO

Basically, you are creating a piece of content that goes above and beyond to answer all the questions your reader will have on a single topic. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine …

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What everyone ought to know about hits

A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words …

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How to really understand javascript

Twitter is the easiest and quickest way to learn what is happening. Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? Especially for a new website, it is important to get backlinks as they help in the faster discovery and …

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Latest developments in mobile search

Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. Are you worried that your aesthetically appealing website is not getting you the right amount of traffic …

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Domain name – make it brandable

Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. The purposeful use of anchor texts for internal links can lead to improved rankings for certain keywords. 2015 was definitely the year of …

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Increase Organic Traffic by the manipulation of page impressions

Keyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business …

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My thoughts on URLs

Although Web crawlers enabled the early search engines to have a larger list of sites than the manual method of collecting sites, they couldn’t perform the other manual tasks of figuring out what the pages were about and ranking them in order of which ones were best. Try using …

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Search marketing implications related to inbound links

From other SEO agencies to advertising the greater your exposure online the more others will start to see you as a desirable prospect to work with. In extreme cases, such as sites which deliberately create thousands of similar pages designed to cast as wide a net as possible in terms …

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Takeaway tips for web crawlers

In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted …

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When your use of site submissions becomes obsessive

Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. This is not a good situation for your website’s SEO and user experience. Building a strong …

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Never underestimate the influence of stickiness

While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. Remember: quality will lead to your content being shared …

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Dominate your own little niche first

Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such as Google, by searching link: www.yourcompetitor.com. It is often good to exchange links with other firms within your category of trade, because …

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Repurpose old doorway sites

The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. There are a number …

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When your use of web portals becomes obsessive

Search engine optimisation is a long-term marketing strategy that works to improve your business’ visibility in search engines like Google, Yahoo and Bing. They are possible to rank for, but it can take a long time and you’ll never be able to enjoy as high a conversion rate as …

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Don’t forget forums

PBN’s are networks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks to your site. To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the content that …

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Don’t let flowery language get in the way of a clear message

As far as placement of banner ads in the area that is visible without scrolling, “less is more.” Anchor text (alternative terms: link text or reference text) is the text of a hyperlink. therefore, Google has a vested interest to provide its customers with the best, most relevant, and most …

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Adjust your appearance in search by utilising cloaking

Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. Keywords were consequently “stuffed” wherever possible, including in the metadata and the source code. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to …

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Don't miss out blogs from your detailed marketing checklist

Folding pages in a sequence and presenting a canonical URL for a group of pages has numerous benefits. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. So, their algorithms no longer …

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Succeeding in SEO means paying attention to organic links

Digital assistants have begun offering a safer way to look up information while driving or multitasking. An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of …

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The latest trends in static pages

When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. “SEO” refers to search engine optimization, or the …

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Analyse your existing URLs

To beat this back, the algorithm has become incredibly adept in understanding what “quality” really looks like. Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing …

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Take care when dealing with site submissions

You never want to leave anyone (especially search bots) guessing what your content is about. That’s why you need to name URL paths using easy to understand language that spells out the content precisely. Search engines are invested in providing users a great mobile experience. Backlinks from older websites …

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Focus on ROI Instead of keyword stuffing

First page web results tend to average at around 2,000 words, so it is often believed that this length of content is a great length. Rather than having general anchor texts reduced to a few simple keywords, catch-phrases or sentences that describe the content of the links in more …

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Give visitors what they want

Different types of browsers and screen resolutions have to be taken into account, since the “above the fold” area can be different for each user. Instead of searching for "running shoes," a user may search "what are the best running shoes for arched feet?" As queries have become more specific …

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