The secret behind user generated content

When it comes to growing your business online, there’s nothing more powerful than organic traffic from search engines. Decisions must be made at the outset of any project. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As …

more ...

Lessons I've learned from keywords

Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page’s code) can read the information in image tags. It’s just one more way to include relevant info …

more ...


Random musings on site submissions

This is why marketers need to take steps to avoid it: if a search engine determines your content as thin it will limit your rankings just as much as a site that spams keywords without providing useful information. Making your content easy to read and understand helps make it useful …

more ...

A few words on social media

Cutting down on load time can really help to improve your entire online presence as well. Finding the right keywords can require research, so you should make the most of Google’s keyword planner, if you have an existing AdWords account. Repetition produces patterns and patterns lead to observations. As …

more ...


Is the content ranking well for other keywords?

Moving on from generic keywords, you can decide to add more information into the keyword. A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. I find that the more I read from other people’s perspectives on the …

more ...

More importance is given to user generated content

As a site owner, analytics are the key to a clear visual of the impact your website currently has. By analyzing both your own data as well as big data sets online and competitor data sets, you can not only improve your own site but also find insight into what …

more ...


Concentrate on actionable SEO

The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. There are several types of links you should avoid having in your backlinks profile. The worst you …

more ...

Find out more about page impressions

If the analytics tools were deployed prior to an SEO’s arrival, then he or she must find reasonable evidence that lead-tracking sources are properly capturing. I believe the algorithm understands how to sift through the crap and understand at the core level what the top sites are – I then …

more ...

The worst advice I've heard about bounce rates

Overall, the goal of onsite optimization is to increase the relevancy of a web page (link is external) in response to a specific query. Unfortunately, SEOs often get caught up trying to please search engine algorithms and forget the most important optimization principle: do what’s best for the visitor …

more ...



What is your SEO game plan?

A good trick is to dig into your Google Analytics to see the top visited pages on your site. Sounds easy, right? Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra …

more ...



The Role of Social Media

There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. When people search for information online, they …

more ...

Define your goals with regards to onsite SEO

There is no optimal number of words on a page for placement in Google. Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. Just …

more ...

Losing Focus on javascript

Is your web content long enough? Does it have enough substance—does it add enough value? If it is, it’s in danger of getting dinged with a “thin content” penalty from Google’s Panda algorithm. Google stated that there are three top factors that go into their search ranking …

more ...

Questions to ask about metrics

Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start …

more ...

Small modifications can lead to big benefits in ROI

So, 3 to 5 years ago you could get a job, an entry level position in the SEO industry and it wasn’t difficult. Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and …

more ...


Technical aspects of creating site content

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. However, where many businesses owners and digital marketers are still going wrong boils down to their keyword choice. Some examples of black hat techniques are: joining a link scheme, article …

more ...

The ultimate revelation of anchor text

Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. Social …

more ...

Use both internal and external links to add further value

Instead of searching for "running shoes," a user may search "what are the best running shoes for arched feet?" As queries have become more specific, search engines have moved beyond simply matching keywords to them. They are possible to rank for, but it can take a long time and you …

more ...



Great ideas about bounce rates to share with your colleagues

Instead of focusing on keywords that get you more traffic, focus on those that translate into conversions, revenue and profits. To truly exist, a site needs steady traffic and a track record of providing good information. You need to create a real sense of personality with your brand if you …

more ...

How To Rank in Google NOW: Google Ranking Factors

In this connection, it should be important to remember what all a search engine can crawl: Over time, the search engines have become smarter and can actually recognize what a piece of content is about. Responsive or not, the experiences should be crisp for each user on every platform. If …

more ...

Focus on performance, user experience, and meta tags

Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well …

more ...

We've reached a tipping point

There are a few things you can do to help generate more traffic to your site and hopefully increase rankings simultaneously. When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind. Optimizing for search engines and creating keyword-targeted …

more ...

Find a simple guide to 301 redirects and read up about it

Everyone keeps hearing the phrase “content is king”, but what does that really mean? The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the …

more ...

Lessons I've learned from landing pages

When it comes to SEO, oftentimes a website owner thinks that their competitors are some of the largest brands in their industry, but that's not always the case. Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords …

more ...

Reasons that people rely on googlebot crawlers

Anyone who can go to google and type in "keyword research" will find very many tools that mixed with common sense should suffice quite well. Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it …

more ...

Think about web crawlers from the start

There is no single tip I could give that would tangibly help a person further their search domination. Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. According to Google, natural links leading back to your site are definitely something to strive for. Overall …

more ...

What's the story about comment spam

There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a …

more ...

Analyse your existing anchor text

Analytics and data modeling are what initially drove me to become an SEO. After all, why bother uploading a 1800x1800px image to your website when it’ll only be shown as 400x400px? It’s crazy to see the disparity between two pieces of content that we all create on a …

more ...

Can SERPs help improve my search engine placement?

Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your …

more ...

Hidden facts about web crawlers

It’s an unhealthy practice to decide for yourself what the data should be telling you. CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local SEO targets only consumers …

more ...

Identify niche blogs, forums and newsletters

Your title should always tie directly to your content. If it doesn’t, the visitor is more likely to bounce, sending Google a signal that your content didn’t serve their search interest. As a result, Google will drop your position in the SERPs like a hot potato. They are …

more ...


The reason everyone loves SEO

Absolutely! Every page of your website (if optimal) represents an opportunity to rank that page and dozens more when combined with SEO best practices. Google's Panda algorithm has been around for about four years. And while most SEOs have already understood that it deals with content value and quality, they …

more ...

Things that make you love and hate quality

By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank …

more ...



Education is the best legacy when it comes to reporting

It’s particularly important for links that only contain an image to have descriptive alt text so screen readers and search engines are able to understand what is being linked to. This concept has been highlighted and evangelized by Rand Fishkin recently. If you research your competitors, you will probably …

more ...


The mysterious world of blogs

Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking factor in Google algorithms. You can also include “no follow” tags on the internal links to these faceted urls to reduce the chances of getting them …

more ...

Write about nofollow links

Some people say that “SEO is dead”. Black hat or unethical search engine optimisation is a method(s) meant to fool search engines to give the website an unfair advantage in the SERPs results. If your content offers relatively little value – and it’s generally easy to tell when it …

more ...