How to diagnose RSS feeds related issues

Authority sites are websites that are known by the industry to offer ‘quality’ content – such as news pages, online encyclopaedias, popular blogs etc. The spiders recognise these sites as ‘safe’, so any link to them will be highly regarded. In the long-term, if your website continues to post quality content …

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It’s a win-win strategy with an emphasis on blogs

Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. Optimizing …

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Broken links

Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. This is the method our client’s employ and it’s powerful. The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines …

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Its true content is the reality of SEO

Approximately 20% of Google searches are related to local information, including business, organisations, events, transportation and weather. A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher …

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Reasons why marketers love javascript

If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. Google plus is still pretty new but the way I see it, Google will …

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This story about splogs will haunt you forever

Conversion is a cost-effective, direct method of improving revenue. Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to parse. Naming your pages with strong keywords provides an …

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Use Google Adwords & PPC Ad Campaigns

Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow …

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Create a search marketing strategy based on widgets

Once the searcher lands on your page and confirms the content will satisfy the search, make sure the page will also fulfill the business need and not simply lead to a dead end. You may not have the resources to create locale sites for each country or language you want …

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The truth about authority sites

Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. The best way to measure the quality of your content is through user satisfaction. If visitors quickly bounce from your page, it …

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Improve engagement by utilising mobile search

Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. Like growth hackers, stockbrokers are constantly reading news and finding ways to follow market …

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Myths and misconceptions about metrics

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of …

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Never underestimate the influence of blogs

Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. It is essentially free digital marketing! Only the descriptive link text is shown on the internet page. When writing your articles, you need to …

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Write a keyword-rich introduction about RSS feeds

Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal. Getting screen time from …

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Discover the connection between user experience cloaking

Every site, for the purposes of being optimized for Search Engines needs to go through a very timely process to complete the desired outcome. Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the …

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Make URLs a priority

Give up the traditional advertising methods and focus on SEO, Google Adwords or Social Media. Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase …

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How to learn about cloaking in a few hours

During the taxonomy development phase, content managers can sometimes get carried away with category creation. However, if you are going to start your own blog to support your business, you need to make sure that you are creating great content that appeals to your readers, as well as Google’s …

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The broken link-building method aided by Google algorithms

Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but …

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Layout, formatting and meta tags combine to make great SEO

Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your content to be and, therefore, will rank your pages higher on search results. Link building has been dead …

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Taboos about comment spam that you should know

A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sends new visitors to your website, the link is good. Now the million dollar question is how do you earn good backlinks? Targeting …

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The truth about SERPs

SEO is an art to increase visibility of website in search engine or we can say SEO is a method of increasing the quantity and quality of traffic to a website from the free or organic search results. Your website URL should generally be related to/contain your keywords. The …

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This story about javascript will haunt you forever

Studies have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. Are the load times painfully lackadaisical on mobile due to large video assets and inadequate hosting packages? Social media and social aggregators provide a lightning-fast number of …

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To get fast rankings, you need scraping

Yes, "content is king" – but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they …

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What everyone ought to know about keywords

If you’ve written your content so that Google can understand it, you’re already doing a great job. Americans conduct more than 20 billion online searches a month, and worldwide, we type into a search box 131 billion times monthly. That’s 29 million searches per minute. (Google alone …

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A few words on RSS feeds

If it’s not an active website, Google will crawl it far less often, making it less appealing to search engines on a general basis. Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site’s reputation …

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Make sure you know exactly what you're doing with hits

But not all duplicate content is editorially created. More and more, search engines have begun to incorporate social context into their search results. Like all things when it comes to building an effective SEO strategy research is key! Don’t be afraid to check out your competitor’s sites and …

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Pay attention to SERPs

To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. This tried-and-true tactic can help to improve your user experience and rankings with minimal effort. This was known as spamming. While …

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Get Keyword Suggestions

SEOs often like to use tricks and they like to use the most recent tactics to fool the algorithms to rank their pages higher and, when this works at first and then stops working, that’s when a lot of SEO say “SEO is hard!” Well, it’s not hard …

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The steps needed for putting metrics into action

The result is unnaturally sounding copy, and depending on the keyword, it often results in nonsensical combinations. If you think you have paginated content problems on your website, it can be a frightening prospect to try and fix. Although pay-per-click marketing can provide great results, there is still a general …

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Things you most likely didn't know about javascript

Having keywords in your domain URL can also give you a small SEO boost. This is the origin of SEO’s spammy reputation. Bad-actors manipulated off-site signals by fabricating inbound links with things like link farms—clearly not living, breathing humans giving a vote of confidence that the content is …

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Are search volumes affected by link research

Whatever their cause, bad links hurt companies - and the disavow tool is one way to stop the harm from continuing. Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by the number of …

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Combine responsive design and SEO campaigns for Supercharged SEO

User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and indexing …

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Fun with plugins for now

How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity. Google is showing Context is King when it comes to indexing …

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Taboos about stickiness that you should know

Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, "friendlier" URLs for those that want to link to your …

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Understand about citations

They started hiring SEO experts to assist them in accomplishing their business goals by increasing traffics and sales. Good meta descriptions include a call to action along with a short description of what the visitor will see when they click on your page. Your meta description should tell surfers what …

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What to Do?

Adjusting your keyword distribution gives you power to change your campaign over time. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. If you are already running an Internet marketing campaign or are about to embark on an Internet marketing campaign, one concept you …

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Create an Engaging Web Presence by the use of CTR

The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings. Website with streamlined URL structures often tends to rank higher than those with …

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Emphasizing fast results by using text links

Several official blogs over the past few years have been focused on mobile search, and many digital marketing specialists knew about Mobilegeddon before it actually hit. However, it takes many years of industry experience to notice trends and developments to help you find the right keywords and keyphrases. This list …

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Latest developments in web 2.0

Refusal to accept failure is where expensive mistakes happen, mainly because they are unnecessarily prolonged. It doesn’t necessarily have to be paragraphs of content you’ve paid copywriters to write or invested internal man hours to create – it could simply be a short editorial piece unique to the product …

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Adopt a customer centric view of citations

Basically, while in times of building a new site the SEO plan is exercised, but if it is already built, and you are incorporating SEO tasks on it, you need to give it importance and optimize it properly. On the internet, you can find hundreds of blogs, which are coming …

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One or more methods?

SEO even matters once you get someone to your site. The difference between the two types of methods is deception. Website development has moved towards a ‘mobile first’ approach – and this means that search engines prefer the mobile page index to the desktop index, since, in practice, more and more …

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The reason everyone loves authority sites

Clearly defined business objectives pave the way for KPI results that are quantifiable and qualifiable – so the benefits of specific SEO practices can be seen and adjusted appropriately. With a global economy more businesses are going online now. Regular blog updates offer ongoing ways for you to establish your knowledge …

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The reason everyone loves page rank

Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. If you rank in the top three to four results and have the most compelling title and description, you may win the click over …

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A do-it-yourself guide to scraping

Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links …

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Are search volumes affected by indexed pages

Google is famously secretive about how it ranks local businesses. From a marketing standpoint, you can refine a website to target a niche audience. Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those …

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SEO still has a steep learning curve

aying attention to what the search engines suggest for topics important to your business can both give you insight into what your potential customers are really looking for and help you understand how your company should be represented in search results. You were probably a little surprised when you first …

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