Maybe trust rank will be a thing of the past

Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! They have no unique content, only repurposed snippets of content from other pages on your eCommerce website. Web users want to see what the …

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Don't miss out quality from your detailed marketing checklist

Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content …

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Find out more about CTR

If you search Google, it gives priority to selected official news services, such as the New York Times and so on. For any keyword search on a search engine, thousands of results may occur. Ranking of your page is measured by the position of your web pages displayed in SERPs …

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Why keyword stuffing matters

Backlinks that should be avoided include paid links, link exchanges, and advertorials. According to Google, these links disregard the “quality of the links, the sources, and the long-term impact it will have on their sites … and can negatively impact your site’s ranking in search results (link is external) .” Putting …

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Unexpected ways indexed pages can impact your marketing efforts

Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then …

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Great ideas about backlinks to share with your colleagues

Any rapid increase in traffic suggests suspicious or ‘black-hat' methods, which can only serve to damage your business in the long-term. Take running developer tool audits or diagnostic tools. In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to …

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The best advice I've listened to about 301 redirects

The user value of this content is rather limited. Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. In many cases, the higher you are on page one …

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Takeaway tips for analysis

Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! This phase focuses on using SEO data to make decisions about which pages hold the most value. One of the …

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Bucket brigades based on site submissions

Backlinks are incoming links to your website from another site. They are an indispensable part of SEO and a prime ranking factor Google takes into account in their PageRank algorithm. A page with multiple backlinks from authoritative sources is more likely to rank higher. Another important factor is the way …

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Increase Organic Traffic by the manipulation of web crawlers

Google Trends tells you how searches in a subject change over time. You can use it to predict spikes and slumps as well as to know when you should update and change pages for the season or switch to using different keywords. You can look at and compare several different …

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Avoid paid links that don't use the nofollow attribute

As user queries are becoming increasingly targeted and the internet is filled with much greater volumes of content, it is more important than ever to have a niche. Optimise And Take Advantage Of Inbound Links – To develop authority and a great reputation as a local business, you need to get …

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Less is always better when it comes to page rank

Every business owners should keep in mind that everyone can influence the image of their companies via different electronic channels by posting comments, feedback about your company/product and that shall attract new customers and build long lasting relationship. Especially for local or small businesses, determining your niche is very …

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Use organic outreach along with quality to make a difference

Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. When improving …

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Analyse your existing search engine spiders

SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. Ranking highly for search terms which are known as keywords increases the visibility …

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Every web page is an opportunity to capture a customer.

Search engines will not consider your site to be an authority if the links are only emanating from one type of source. A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sends …

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Tell me more about link exchanges

This isn’t just an idea or thought, it is a strong conviction that is rooted in the core of who I am and it is central to what I believe. I know SEO works because I’ve proven it. And I want to prove it to you. Maybe this …

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Random musings on SEO campaigns

SEO is the tool to drive people to your website. Google wants to send people to the best content. Faster is better for the user, so Google gives fast sites a bump. Your website might even get a ‘manual action’ for thin content. When it comes to choosing keywords, it …

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Let's talk about link bait

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. You need a mix of both timeless and timely content will help you always keep your readers …

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Don't miss out link exchanges from your detailed marketing checklist

By updating their algorithm to prefer robust and unique content that fulfills searcher intent, the big brains over at Google made it more difficult, and sometimes impossible, for low-effort and low-value pages to reach the top of search results. Make Full Use Of Business & Website Reviews – Google, Yahoo and Bing …

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The truth about RSS feeds

SEO experts have been talking about mobile technology for a while now. This year, it’s even more important than ever that you sit up and listen to what they’re saying. It’s now extremely common for people to use their mobile devices to perform a search instead of …

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Taboos about keyword density that you should know

Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes. If it doesn’t add anything to your business …

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Boost site speed and utilise doorway sites

Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect, a lead, and a sale. The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which …

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Proven Ways to Convert Abandoning Visitors into Subscribers

When you spend your time with one eye fixed on the results pages, as our digital team have a habit of doing, you get used to seeing change on a daily basis. Mobile search traffic has surpassed desktop traffic worldwide. And with the growth in voice-activated digital assistants, more people …

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Establish your position regarding backlinks

how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it. This keyword list should be treated like an ongoing project that needs to be …

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What Are Keywords, and Why Do They Matter?

Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting …

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Lets look at our approach to keyword research

And all these considerations make SEO a great deal of work. ‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the …

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Random musings on gateway sites

Organic SEO is a lengthy process. Not because it’s complicated to implement (though it can be), but because tracking what works versus what doesn’t requires a least a few months’ worth of results to analyze. Plus, you need numbers! Traffic. It’s tough to track what’s working …

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Beginner's guide to local search

If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound …

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Expand your offsite SEO as necessary

With these tools, you can grow your domain’s authority and boost your site’s overall potential. Anchor text has been a huge talking point within SEO for many years now. From a marketing standpoint, you can refine a website to target a niche audience. There is no one quick …

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Is this the end of page rank as we know it?

Cutting down on load time can really help to improve your entire online presence as well. The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. Google is interested in what the user does after they are on …

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Google ranking factors can be affected by inbound links

The struggle is real: it’s difficult to avoid bias when reviewing the results of a campaign you’ve worked hard on. Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML …

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Keep an eye on hits

There are many things that you can do to get better rankings on Google and other search engines. If you use up-to-date SEO methods that play by the rules, you will get results that last. Thin content is a content issue and would render your SEO efforts less than effective …

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I urge you to think about domain authority

One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. Back in 2011, Google rolled out an …

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Aligning your goals in relation to bounce rates

Paid links are links garnered in exchange for payment. They can come from a network of link buyers and sellers, and a network usually consists of a group of low-quality sites that collectively link to a specific website in an effort to increase it’s authority in SERPs. Other times …

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Boost site speed and utilise widgets

Once you’ve created a qualified following, then it takes time to engage with your audience. If you’ve got a complex topic to write about, consider creating an ultimate guide and dividing it into chapters rather than putting all your thoughts in one article. Most cities in the US …

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Tactics around social media

Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. In the first page of results, where 90% of people remain? Like it or not, your business’s Google rankings can have a huge effect …

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Improve engagement by utilising html

Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message. That’s why you’re better off leaving it to a professional SEO Agency, who can work with you to create an informative and engaging online …

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The reason everyone loves link bait

SEO is a time consuming effort which most people running an online business do not have. Keywords are mainly the products and services that you provide. How do soldiers and generals alike prepare for battle? Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily …

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What your mum didn't tell you about bread crumbs

The challenge is to discern the difference between signals and just noise. Let’s start with definitions. Google had changed their system to make these links appear as spam in some cases, and as a result, these “backlinks” that were once helping a website rank on the first page were …

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Reasons that people rely on comment spam

Machine learning is a part Google’s algorithms. Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. If you’re waiting to get some backlinks organically from other bloggers then you should stop dreaming and start being proactive to speed up the …

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Follow a consistent cadence towards SEO

If you choose the wrong keyphrases to use on your website, for example, you are likely to expend a good deal of precious time, energy, and money on activities that will bring you scant return. It's important to quickly address reputation management because as part of the evaluation process Google …

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