Reasons why marketers love SERPs

Domain Authority (DA) is a metric created by the SEO consulting and research company Moz which measures a website's likelihood to rank on search engines. Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Google wants the web to be 100% secure …

more ...

Put aside subjectivity and focus on the facts

If you don’t follow the search rankings of your website and don’t know how particular keywords work for your positions in SERPs, you may as well just stop doing SEO altogether. This will not only improve your ranking, but will make your site much more valuable to your …

more ...

People still ask me about bounce rates and its importance today

Social is an ever-changing element that delivers relevant experiences. So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. To give you an idea on this, let’s start with …

more ...

Questions to ask about link bait

Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. If you can do this, people will discover your site and assuming you have quality content, they will begin to talk about …

more ...

Making your site easy to navigate

Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. If you have been creating content on your website for years and post frequently, then you …

more ...


Write about hits

But that doesn’t make that kind of content evergreen, as it is not relevant all year round. There are plenty of different ways to get links from local businesses, including hosting local events or even sponsoring a local sports team. Backlinks help search engine bots discover links to your …

more ...

Discover the connection between user experience social media

Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines …

more ...




Advantages of hits and how you can take advantage of this

Search Engine Optimisation (SEO) is a great tool for attracting new visitors to your website. If you’re on page five of Google; there’s only a small chance customers will be visiting your website via the search engine. Ideally you want to be ranking on the first page, how …

more ...

The truth about landing pages

Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some …

more ...

Follow a consistent cadence towards URLs

Google and its furry animals have done a good job at identifying thin content and penalizing sites that publish it. Making sure web visitors can get to the right information is important. Making sure website visitors can understand the who, what, and why of how you are is critical. SEO …

more ...


All you wanted to know about ROI but were afraid to ask

In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it’s all about indexing backlinks, sometimes referred to inbound leads, incoming links or hyperlinks. Here′s what I …

more ...

Start simple, but don't forget citations

Your customers are already looking for what you have to offer, but they often aren’t searching specifically for your brand. If your site doesn’t appear for their nonbranded searches, you could very well fall off their consideration list. By using internal linking strategically, you can boost the ranking …

more ...

Think about keyword density from the start

In order to do this, search engines are capable of identifying all relevant information online and ranking them in order of quality and relevance. Sitting at your computer without a plan is futile. Website content doesn’t just materialize. You have to have some type of outline. It is important …

more ...

This story about rankings will haunt you forever

Simply, when you’re in a rush and using such a small device, speaking is much easier than typing your question out. According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account in their website ranking algorithm. Is your product / service …

more ...


Top trends in javascript to watch

Every page of your website (if optimal) represents an opportunity to rank that page and dozens more when combined with SEO best practices. Whichever is decided upon, just ensure that the most authoritative and robust description exists on-site.If your eCommerce site offers an affiliate program, ensure that you do …

more ...