Great ideas about backlinks to share with your colleagues

Any rapid increase in traffic suggests suspicious or ‘black-hat' methods, which can only serve to damage your business in the long-term. Take running developer tool audits or diagnostic tools. In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to …

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Bucket brigades based on site submissions

Backlinks are incoming links to your website from another site. They are an indispensable part of SEO and a prime ranking factor Google takes into account in their PageRank algorithm. A page with multiple backlinks from authoritative sources is more likely to rank higher. Another important factor is the way …

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Let's talk about link bait

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. You need a mix of both timeless and timely content will help you always keep your readers …

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Aligning your goals in relation to bounce rates

Paid links are links garnered in exchange for payment. They can come from a network of link buyers and sellers, and a network usually consists of a group of low-quality sites that collectively link to a specific website in an effort to increase it’s authority in SERPs. Other times …

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The reason everyone loves link bait

SEO is a time consuming effort which most people running an online business do not have. Keywords are mainly the products and services that you provide. How do soldiers and generals alike prepare for battle? Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily …

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What your mum didn't tell you about bread crumbs

The challenge is to discern the difference between signals and just noise. Let’s start with definitions. Google had changed their system to make these links appear as spam in some cases, and as a result, these “backlinks” that were once helping a website rank on the first page were …

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Its true content is the reality of SEO

Approximately 20% of Google searches are related to local information, including business, organisations, events, transportation and weather. A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher …

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Write a keyword-rich introduction about RSS feeds

Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal. Getting screen time from …

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The truth about SERPs

SEO is an art to increase visibility of website in search engine or we can say SEO is a method of increasing the quantity and quality of traffic to a website from the free or organic search results. Your website URL should generally be related to/contain your keywords. The …

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To get fast rankings, you need scraping

Yes, "content is king" – but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they …

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A few words on RSS feeds

If it’s not an active website, Google will crawl it far less often, making it less appealing to search engines on a general basis. Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site’s reputation …

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Make sure you know exactly what you're doing with hits

But not all duplicate content is editorially created. More and more, search engines have begun to incorporate social context into their search results. Like all things when it comes to building an effective SEO strategy research is key! Don’t be afraid to check out your competitor’s sites and …

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Combine responsive design and SEO campaigns for Supercharged SEO

User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and indexing …

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Understand about citations

They started hiring SEO experts to assist them in accomplishing their business goals by increasing traffics and sales. Good meta descriptions include a call to action along with a short description of what the visitor will see when they click on your page. Your meta description should tell surfers what …

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The reason everyone loves authority sites

Clearly defined business objectives pave the way for KPI results that are quantifiable and qualifiable – so the benefits of specific SEO practices can be seen and adjusted appropriately. With a global economy more businesses are going online now. Regular blog updates offer ongoing ways for you to establish your knowledge …

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SEO still has a steep learning curve

aying attention to what the search engines suggest for topics important to your business can both give you insight into what your potential customers are really looking for and help you understand how your company should be represented in search results. You were probably a little surprised when you first …

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Small modifications can lead to big benefits in ROI

So, 3 to 5 years ago you could get a job, an entry level position in the SEO industry and it wasn’t difficult. Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and …

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Great ideas about bounce rates to share with your colleagues

Instead of focusing on keywords that get you more traffic, focus on those that translate into conversions, revenue and profits. To truly exist, a site needs steady traffic and a track record of providing good information. You need to create a real sense of personality with your brand if you …

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Focus on performance, user experience, and meta tags

Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well …

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Find a simple guide to 301 redirects and read up about it

Everyone keeps hearing the phrase “content is king”, but what does that really mean? The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the …

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The reason everyone loves SEO

Absolutely! Every page of your website (if optimal) represents an opportunity to rank that page and dozens more when combined with SEO best practices. Google's Panda algorithm has been around for about four years. And while most SEOs have already understood that it deals with content value and quality, they …

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The mysterious world of blogs

Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking factor in Google algorithms. You can also include “no follow” tags on the internal links to these faceted urls to reduce the chances of getting them …

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Write about nofollow links

Some people say that “SEO is dead”. Black hat or unethical search engine optimisation is a method(s) meant to fool search engines to give the website an unfair advantage in the SERPs results. If your content offers relatively little value – and it’s generally easy to tell when it …

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Lessons I've learned from html

Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your …

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Don’t forget about widgets

Repetition is key to this type of research. Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. If your business has a physical location (address), open the Google …

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What everyone ought to know about hits

A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words …

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My thoughts on URLs

Although Web crawlers enabled the early search engines to have a larger list of sites than the manual method of collecting sites, they couldn’t perform the other manual tasks of figuring out what the pages were about and ranking them in order of which ones were best. Try using …

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Adjust your appearance in search by utilising cloaking

Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. Keywords were consequently “stuffed” wherever possible, including in the metadata and the source code. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to …

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Don't miss out blogs from your detailed marketing checklist

Folding pages in a sequence and presenting a canonical URL for a group of pages has numerous benefits. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. So, their algorithms no longer …

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The latest trends in static pages

When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. “SEO” refers to search engine optimization, or the …

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Take care when dealing with site submissions

You never want to leave anyone (especially search bots) guessing what your content is about. That’s why you need to name URL paths using easy to understand language that spells out the content precisely. Search engines are invested in providing users a great mobile experience. Backlinks from older websites …

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Give visitors what they want

Different types of browsers and screen resolutions have to be taken into account, since the “above the fold” area can be different for each user. Instead of searching for "running shoes," a user may search "what are the best running shoes for arched feet?" As queries have become more specific …

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I bet you didn't know this about content

I always encourage my team to read industry blogs and books to continue growing as a digital marketer. Google makes it really hard. The key to boosting visibility and SEO is staying active. Whereas a page's title may be a few words or a phrase, a page's description meta tag …

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The latest trends in link exchanges

The most important place to add your SEO keywords is in your content. Black hat methods include knowingly violating the terms of service for any engine, tool, or platform. The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click …

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Hidden facts about gateway sites

The right content can attract the right users through your business funnel. Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. Seeing which sites are currently ranking in the top results for a given …

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Lessons I learned about plugins

Fast forward a few years and Mobilegeddon hit the internet. According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position’s CTR was just over 10%. Long Tail Keywords are long and very specific …

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Repurpose old SERPs

In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your …

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Its all about analysis

Sometimes, webmasters do not use spammy tactics for generating content but their pages are still fall under the thin content category because they do not answer user’s queries, either because the content isn’t relevant, it is too short or because it doesn’t match what you promise on …

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Here's what industry insiders think about web crawlers

Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. Subsequently, the market response from ‘A’ will be compared to that of ‘B’. Backlink quality is considered as the most important metric now than the …

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