How do you make a Google friendly title?

Google Trends is an extremely intelligent tool as it groups misspelled terms together with correctly spelled ones, as well as hiding repeated searches from a single user. The Web Crawler is a software that browses the World Wide Web in a systematic manner as a basis for web indexing. If …

more ...

Make html a priority

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be …

more ...


Takeaway tips for white hat SEO

Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. SEOs often like to use tricks and they like to use the most recent tactics to fool the algorithms to rank their …

more ...

Remember that dynamic pages make the web go round

Keyword discovery is the first of three steps in my D–A–D keyword analysis technique. In discovery, you generate the longest list of possible search words and phrases your customers might use, with your competitors as a guide. SEO and content marketing go hand in hand. Although many businesses …

more ...



Questions to ask about keyword research

Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals. You want a user to click your result in Google, and not need to go back to Google to do the same search that ends …

more ...

I bet you didn't know this about keyword density

Block segment analysis dictates the value of weight / ranking factors a web page is given for a set portion of the page. While your company may have a budget too small to implement a broad range of SEO services and strategies, investing in one or two things is a great …

more ...

Update your conversion rates on a regular basis

An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces results While …

more ...


What everyone ought to know about comment spam

By making it easy for the search engine to understand your post, you’re more likely to find that it attributes more value to your writing. Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How well these factors are optimized determines where a web …

more ...



SEO content curation best practice

Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. If a page ranks well and Google finds it …

more ...

How do you feel about link research now?

Black hat or unethical search engine optimisation is a method(s) meant to fool search engines to give the website an unfair advantage in the SERPs results. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a …

more ...


Audit your profile, looking for issues with regards to URLs

Keyword stuffing fell out of favor once Google updated its search algorithm to combat and penalize this practice. Google makes approximately 500-600 changes to its algorithm every year, many of which combat similar "black hat" techniques that seek to game search results. To truly understand whether your SEO campaign is …

more ...


Self-publishing Parasite SEO based purely on metrics

As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO. Now, this is …

more ...

Everything you need to know about quality

Optimise your website content for the best organic reach possible. Whether you are a local business or have multiple bricks and mortar stores, you are likely to get most of your custom from your local area. This being the case, having good search visibility for your target locale is essential …

more ...

Make LSI a priority

he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. Ranking high in Google can bring you some serious traffic too. When looking at a Google results page …

more ...

Search marketing implications related to organic links

The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. When search engines were first introduced …

more ...