Why keyword stuffing matters

Backlinks that should be avoided include paid links, link exchanges, and advertorials. According to Google, these links disregard the “quality of the links, the sources, and the long-term impact it will have on their sites … and can negatively impact your site’s ranking in search results (link is external) .” Putting …

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Takeaway tips for analysis

Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! This phase focuses on using SEO data to make decisions about which pages hold the most value. One of the …

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Use organic outreach along with quality to make a difference

Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. When improving …

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Analyse your existing search engine spiders

SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. Ranking highly for search terms which are known as keywords increases the visibility …

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Every web page is an opportunity to capture a customer.

Search engines will not consider your site to be an authority if the links are only emanating from one type of source. A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sends …

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Tell me more about link exchanges

This isn’t just an idea or thought, it is a strong conviction that is rooted in the core of who I am and it is central to what I believe. I know SEO works because I’ve proven it. And I want to prove it to you. Maybe this …

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Proven Ways to Convert Abandoning Visitors into Subscribers

When you spend your time with one eye fixed on the results pages, as our digital team have a habit of doing, you get used to seeing change on a daily basis. Mobile search traffic has surpassed desktop traffic worldwide. And with the growth in voice-activated digital assistants, more people …

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Establish your position regarding backlinks

how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it. This keyword list should be treated like an ongoing project that needs to be …

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What Are Keywords, and Why Do They Matter?

Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting …

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Beginner's guide to local search

If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound …

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Improve engagement by utilising html

Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message. That’s why you’re better off leaving it to a professional SEO Agency, who can work with you to create an informative and engaging online …

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Reasons that people rely on comment spam

Machine learning is a part Google’s algorithms. Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. If you’re waiting to get some backlinks organically from other bloggers then you should stop dreaming and start being proactive to speed up the …

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It’s a win-win strategy with an emphasis on blogs

Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. Optimizing …

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Myths and misconceptions about metrics

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of …

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The broken link-building method aided by Google algorithms

Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but …

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Taboos about comment spam that you should know

A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sends new visitors to your website, the link is good. Now the million dollar question is how do you earn good backlinks? Targeting …

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Pay attention to SERPs

To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. This tried-and-true tactic can help to improve your user experience and rankings with minimal effort. This was known as spamming. While …

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Things you most likely didn't know about javascript

Having keywords in your domain URL can also give you a small SEO boost. This is the origin of SEO’s spammy reputation. Bad-actors manipulated off-site signals by fabricating inbound links with things like link farms—clearly not living, breathing humans giving a vote of confidence that the content is …

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Fun with plugins for now

How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity. Google is showing Context is King when it comes to indexing …

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Emphasizing fast results by using text links

Several official blogs over the past few years have been focused on mobile search, and many digital marketing specialists knew about Mobilegeddon before it actually hit. However, it takes many years of industry experience to notice trends and developments to help you find the right keywords and keyphrases. This list …

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One or more methods?

SEO even matters once you get someone to your site. The difference between the two types of methods is deception. Website development has moved towards a ‘mobile first’ approach – and this means that search engines prefer the mobile page index to the desktop index, since, in practice, more and more …

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The reason everyone loves page rank

Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. If you rank in the top three to four results and have the most compelling title and description, you may win the click over …

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Questions to ask about metrics

Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start …

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Technical aspects of creating site content

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. However, where many businesses owners and digital marketers are still going wrong boils down to their keyword choice. Some examples of black hat techniques are: joining a link scheme, article …

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Use both internal and external links to add further value

Instead of searching for "running shoes," a user may search "what are the best running shoes for arched feet?" As queries have become more specific, search engines have moved beyond simply matching keywords to them. They are possible to rank for, but it can take a long time and you …

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Lessons I've learned from landing pages

When it comes to SEO, oftentimes a website owner thinks that their competitors are some of the largest brands in their industry, but that's not always the case. Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords …

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Think about web crawlers from the start

There is no single tip I could give that would tangibly help a person further their search domination. Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. According to Google, natural links leading back to your site are definitely something to strive for. Overall …

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What's the story about comment spam

There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a …

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Things that make you love and hate quality

By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank …

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This story about trust rank will haunt you forever

Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust …

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Its all about non reciprocal links

Search engine traffic is the only time people are actively searching for exactly what it is you sell. If you don’t understand how to link internally, that can always be learned. If you think there is a website that can help your user, you can just add “click here …

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Layout, formatting and conversion rates combine to make great SEO

Making improvements is imperative to customer satisfaction. First, stop assuming SEO is dead because the rules changed. A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will …

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How to really understand javascript

Twitter is the easiest and quickest way to learn what is happening. Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? Especially for a new website, it is important to get backlinks as they help in the faster discovery and …

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Takeaway tips for web crawlers

In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted …

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Dominate your own little niche first

Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such as Google, by searching link: www.yourcompetitor.com. It is often good to exchange links with other firms within your category of trade, because …

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Analyse your existing URLs

To beat this back, the algorithm has become incredibly adept in understanding what “quality” really looks like. Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing …

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Reasons that marketers love link bait

When you have the structure for your future copy in front of your eyes, it’s easier to decide what to do next. Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by …

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Invest in blogs

Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. Don’t overlook websites that don’t have …

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Difficult things about nofollow links

Healthy social traffic certainly doesn’t hurt SEO efforts. There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can’t control. People tend to copy their competitors when choosing the words to use, without researching …

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