Random musings on SEO campaigns

SEO is the tool to drive people to your website. Google wants to send people to the best content. Faster is better for the user, so Google gives fast sites a bump. Your website might even get a ‘manual action’ for thin content. When it comes to choosing keywords, it …

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Don't miss out link exchanges from your detailed marketing checklist

By updating their algorithm to prefer robust and unique content that fulfills searcher intent, the big brains over at Google made it more difficult, and sometimes impossible, for low-effort and low-value pages to reach the top of search results. Make Full Use Of Business & Website Reviews – Google, Yahoo and Bing …

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Taboos about keyword density that you should know

Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes. If it doesn’t add anything to your business …

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Boost site speed and utilise doorway sites

Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect, a lead, and a sale. The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which …

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Random musings on gateway sites

Organic SEO is a lengthy process. Not because it’s complicated to implement (though it can be), but because tracking what works versus what doesn’t requires a least a few months’ worth of results to analyze. Plus, you need numbers! Traffic. It’s tough to track what’s working …

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Expand your offsite SEO as necessary

With these tools, you can grow your domain’s authority and boost your site’s overall potential. Anchor text has been a huge talking point within SEO for many years now. From a marketing standpoint, you can refine a website to target a niche audience. There is no one quick …

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Is this the end of page rank as we know it?

Cutting down on load time can really help to improve your entire online presence as well. The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. Google is interested in what the user does after they are on …

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Keep an eye on hits

There are many things that you can do to get better rankings on Google and other search engines. If you use up-to-date SEO methods that play by the rules, you will get results that last. Thin content is a content issue and would render your SEO efforts less than effective …

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Boost site speed and utilise widgets

Once you’ve created a qualified following, then it takes time to engage with your audience. If you’ve got a complex topic to write about, consider creating an ultimate guide and dividing it into chapters rather than putting all your thoughts in one article. Most cities in the US …

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How to diagnose RSS feeds related issues

Authority sites are websites that are known by the industry to offer ‘quality’ content – such as news pages, online encyclopaedias, popular blogs etc. The spiders recognise these sites as ‘safe’, so any link to them will be highly regarded. In the long-term, if your website continues to post quality content …

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This story about splogs will haunt you forever

Conversion is a cost-effective, direct method of improving revenue. Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to parse. Naming your pages with strong keywords provides an …

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Never underestimate the influence of blogs

Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. It is essentially free digital marketing! Only the descriptive link text is shown on the internet page. When writing your articles, you need to …

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Make URLs a priority

Give up the traditional advertising methods and focus on SEO, Google Adwords or Social Media. Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase …

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Layout, formatting and meta tags combine to make great SEO

Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your content to be and, therefore, will rank your pages higher on search results. Link building has been dead …

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This story about javascript will haunt you forever

Studies have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. Are the load times painfully lackadaisical on mobile due to large video assets and inadequate hosting packages? Social media and social aggregators provide a lightning-fast number of …

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The steps needed for putting metrics into action

The result is unnaturally sounding copy, and depending on the keyword, it often results in nonsensical combinations. If you think you have paginated content problems on your website, it can be a frightening prospect to try and fix. Although pay-per-click marketing can provide great results, there is still a general …

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Are search volumes affected by link research

Whatever their cause, bad links hurt companies - and the disavow tool is one way to stop the harm from continuing. Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by the number of …

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What to Do?

Adjusting your keyword distribution gives you power to change your campaign over time. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. If you are already running an Internet marketing campaign or are about to embark on an Internet marketing campaign, one concept you …

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Concentrate on actionable SEO

The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. There are several types of links you should avoid having in your backlinks profile. The worst you …

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Find out more about page impressions

If the analytics tools were deployed prior to an SEO’s arrival, then he or she must find reasonable evidence that lead-tracking sources are properly capturing. I believe the algorithm understands how to sift through the crap and understand at the core level what the top sites are – I then …

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What is your SEO game plan?

A good trick is to dig into your Google Analytics to see the top visited pages on your site. Sounds easy, right? Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra …

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Make LSI your centre of attention

Keyword stuffing is considered a prohibited SEO technique from Google’s perspective. Is this project a competitor trying to look like someone else? The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be …

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Search marketing implications related to inbound links

From other SEO agencies to advertising the greater your exposure online the more others will start to see you as a desirable prospect to work with. In extreme cases, such as sites which deliberately create thousands of similar pages designed to cast as wide a net as possible in terms …

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Don’t let flowery language get in the way of a clear message

As far as placement of banner ads in the area that is visible without scrolling, “less is more.” Anchor text (alternative terms: link text or reference text) is the text of a hyperlink. therefore, Google has a vested interest to provide its customers with the best, most relevant, and most …

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Why CTR matters

The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. If you want to get good rankings on Google, you must make sure that …

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Why has html been so popular?

If you’re a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet – either on their smartphones or computers – to find any business …

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The hidden agenda behind citations

Firstly I would say that it’s great that you care about minimising the level of clutter/repetition for screen reader users and want to achieve best practice in ALT tagging images. But the thing is, SEO copywriting is much more than just inserting keyphrases into content: Google also wants …

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Create a search marketing strategy based on conversion rates

If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have worthy content that contributes to the wealth of knowledge that is the Internet, then you probably are not going to earn backlinks or social …

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Minimize broken links

If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is …

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Consider dynamic pages at the inception

Backlinks that should be avoided include paid links, link exchanges, and advertorials. According to Google, these links disregard the “quality of the links, the sources, and the long-term impact it will have on their sites … and can negatively impact your site’s ranking in search results (link is external) .” Another …

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To get fast rankings, you need text links

So getting your website higher in the search engines is extremely important. This is a misleading line of logic. When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. How do your competitors drive traffic to …

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Having fun with meta tags

Your keywords are likely to dictate your website’s success online, and you cannot afford to target the wrong terms. With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get …

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Fix all Broken links

Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. Domain Authority is used as a predictive measure for …

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Find out more about doorway sites

We all seek the same goal, to achieve the number one search engine position for several specific keywords or phrases. Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect, a lead, and a sale. When it comes …

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Write about non reciprocal links

In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords …

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Consider your exposure options for your content

And the major definitive terms in your query are keywords. There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them Links may very well become “democratized …

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Be helpful by reporting broken links

The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all unwanted parameters. By correctly using header tags in the following order H1, H2, H3, H4 all the way to …

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Spread the love

Many people examine their success to establish the bottlenecks preventing them from achieving preset objectives. Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. Here are some examples of scenarios where thin content could …

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Thinking about conversion rates makes everything OK

Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. The right threshold for you may differ. Among many, SEO or search engine optimization has emerged as a heart and soul of digital …

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