The hidden agenda of gateway sites

With the rise in mobile use, local SEO has become a major part of any business’ search engine optimisation and marketing strategy. As the best SEO services will tell you, local SEO gives you the opportunity to build a community around your business in your local area. What’s more …

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Tell me more about canonical URLs

The search engine wants to prevent that the amount of banners ads “above the fold” does not exceed a certain limit. If you have a long 1000 word page, 100 or so words of repeated information isn’t a big deal. Reaching an international audience is an opportunity that is …

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How you will benefit from user generated content

Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a provider of your choice. It involves various strategies which results into increase in number of visitors and hence ranking of website. Remember any additional traffic is typically good for your …

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Use a content delivery network

The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to count! Having a domain name that makes sense is one of …

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Clarification about scraping

It doesn’t care how pretty your call to action is, or how slink your content is arranged. This is not a good situation for your website’s SEO and user experience. Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include Impressions …

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Hidden facts about gateway sites

Today, obtaining links is much more than just link building; it’s a part of a content marketing, strategic marketing, public relations and social media effort to get in front of the audiences that matter most. But still you face other challenges. Starting with MySpace, Hi5, and followed by Facebook …

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Quality content gives you authority

Duplicate pages can also reduce the search rank benefit of backlinks because it’s better to have backlinks to a single URL compared to backlinks spread over a set of duplicate page URLs. Therefore, location-based marketers should embrace social for mobile on paid and organic fronts. Most content creators go …

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Write about link building

Putting a Rel Author tag in all of your published posts would mean that you’re putting your reputation on the line. Next year, they could formally partner or do a revenue share if they’re not secretly doing it already. In summary, it is not a winning idea to …

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Fun with search queries for now

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. . If your site is using the same tags for all the pages, you are not helping …

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Find a simple guide to URLs and read up about it

While many assume duplicating content will increase SEO, it actually hurts rankings. If an SEO tactic worked for one website that does not mean the same can be successfully applied to another. Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low …

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Maybe SEM will be a thing of the past

If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. When you create your SEO content be sure to give users what they are looking for. If they are looking for an educational “how …

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Education is the best legacy when it comes to keyword stuffing

Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results. When it comes to choosing …

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What are you trying to accomplish with each page?

Google provides refinement suggestions as the searcher is typing. Now, I’m fully aware this is another chronically overused statement in marketing, but an imminent change to how Google ranks search results makes it incredibly relevant. Every piece of content should have the user in mind. This also applies to …

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Fun with sitemaps for now

If you have several reasons to explain why a product is the best option for your customer, you should use words like first of all, secondly and finally. A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content …

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Go long-tail and forget organic links

The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be …

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Small but important things to observe about site submissions

Publish content that delivers value. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions …

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What's the story about social media

Both Google and Bing take page-loading speed into account in their website ranking algorithm. Search engines will penalise pages it thinks don’t provide enough value as visitors prefer informative and high quality results. It’s important to remember that your blog should be written for your intended audience, so …

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Create strong content for each page that has keyword focus

Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, "friendlier" URLs for those that want to link to your …

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Online marketing changes quickly when it comes to rankings

Search engines recognize evergreen content and give it more value than to old content. You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. Many growth hackers started out as developers. Creating content using language …

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Lessons I learned about web portals

Never participate on any kind of link exchange with other sites which may lead to a ban from search engines They can often be far too specific, far too generalised, or just not the common phrase used by customers. Mess up with duplicate content on a website, and it might …

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My thoughts on javascript

In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it indicates that the post is more relevant for that search query. Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the …

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Run search traffic reports on your main keywords

The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through a link structure to find and index pages. If your site is structured well, all the pages and subpages will be easily found and indexed by search engine …

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Bucket brigades based on page rank

The interesting thing about the meta description is you can control this and it is your first opportunity to reach website visitors. They see this well before they reach your website or blog, so make sure this description is an easy to read sentence and make sure you write it …

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Web search optimization techniques

When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page. For search engines, the opinion of the users is what matters the most …

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It's a great idea to get your keyword in the beginning of your title

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to …

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