Maybe trust rank will be a thing of the past

Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! They have no unique content, only repurposed snippets of content from other pages on your eCommerce website. Web users want to see what the …

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Increase Organic Traffic by the manipulation of web crawlers

Google Trends tells you how searches in a subject change over time. You can use it to predict spikes and slumps as well as to know when you should update and change pages for the season or switch to using different keywords. You can look at and compare several different …

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Avoid paid links that don't use the nofollow attribute

As user queries are becoming increasingly targeted and the internet is filled with much greater volumes of content, it is more important than ever to have a niche. Optimise And Take Advantage Of Inbound Links – To develop authority and a great reputation as a local business, you need to get …

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Less is always better when it comes to page rank

Every business owners should keep in mind that everyone can influence the image of their companies via different electronic channels by posting comments, feedback about your company/product and that shall attract new customers and build long lasting relationship. Especially for local or small businesses, determining your niche is very …

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The truth about RSS feeds

SEO experts have been talking about mobile technology for a while now. This year, it’s even more important than ever that you sit up and listen to what they’re saying. It’s now extremely common for people to use their mobile devices to perform a search instead of …

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Google ranking factors can be affected by inbound links

The struggle is real: it’s difficult to avoid bias when reviewing the results of a campaign you’ve worked hard on. Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML …

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I urge you to think about domain authority

One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. Back in 2011, Google rolled out an …

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Tactics around social media

Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. In the first page of results, where 90% of people remain? Like it or not, your business’s Google rankings can have a huge effect …

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Broken links

Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. This is the method our client’s employ and it’s powerful. The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines …

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Reasons why marketers love javascript

If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. Google plus is still pretty new but the way I see it, Google will …

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Use Google Adwords & PPC Ad Campaigns

Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow …

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Improve engagement by utilising mobile search

Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. Like growth hackers, stockbrokers are constantly reading news and finding ways to follow market …

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How to learn about cloaking in a few hours

During the taxonomy development phase, content managers can sometimes get carried away with category creation. However, if you are going to start your own blog to support your business, you need to make sure that you are creating great content that appeals to your readers, as well as Google’s …

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What everyone ought to know about keywords

If you’ve written your content so that Google can understand it, you’re already doing a great job. Americans conduct more than 20 billion online searches a month, and worldwide, we type into a search box 131 billion times monthly. That’s 29 million searches per minute. (Google alone …

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Get Keyword Suggestions

SEOs often like to use tricks and they like to use the most recent tactics to fool the algorithms to rank their pages higher and, when this works at first and then stops working, that’s when a lot of SEO say “SEO is hard!” Well, it’s not hard …

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Adopt a customer centric view of citations

Basically, while in times of building a new site the SEO plan is exercised, but if it is already built, and you are incorporating SEO tasks on it, you need to give it importance and optimize it properly. On the internet, you can find hundreds of blogs, which are coming …

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A do-it-yourself guide to scraping

Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links …

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Are search volumes affected by indexed pages

Google is famously secretive about how it ranks local businesses. From a marketing standpoint, you can refine a website to target a niche audience. Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those …

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Lessons I've learned from keywords

Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page’s code) can read the information in image tags. It’s just one more way to include relevant info …

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Random musings on site submissions

This is why marketers need to take steps to avoid it: if a search engine determines your content as thin it will limit your rankings just as much as a site that spams keywords without providing useful information. Making your content easy to read and understand helps make it useful …

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A few words on social media

Cutting down on load time can really help to improve your entire online presence as well. Finding the right keywords can require research, so you should make the most of Google’s keyword planner, if you have an existing AdWords account. Repetition produces patterns and patterns lead to observations. As …

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Is the content ranking well for other keywords?

Moving on from generic keywords, you can decide to add more information into the keyword. A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. I find that the more I read from other people’s perspectives on the …

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Losing Focus on javascript

Is your web content long enough? Does it have enough substance—does it add enough value? If it is, it’s in danger of getting dinged with a “thin content” penalty from Google’s Panda algorithm. Google stated that there are three top factors that go into their search ranking …

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How To Rank in Google NOW: Google Ranking Factors

In this connection, it should be important to remember what all a search engine can crawl: Over time, the search engines have become smarter and can actually recognize what a piece of content is about. Responsive or not, the experiences should be crisp for each user on every platform. If …

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Reasons that people rely on googlebot crawlers

Anyone who can go to google and type in "keyword research" will find very many tools that mixed with common sense should suffice quite well. Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it …

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Can SERPs help improve my search engine placement?

Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your …

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Hidden facts about web crawlers

It’s an unhealthy practice to decide for yourself what the data should be telling you. CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local SEO targets only consumers …

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Identify niche blogs, forums and newsletters

Your title should always tie directly to your content. If it doesn’t, the visitor is more likely to bounce, sending Google a signal that your content didn’t serve their search interest. As a result, Google will drop your position in the SERPs like a hot potato. They are …

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Random musings on white hat SEO

They try to discover the way each search engine works, and learn the popular keywords people search for. Consider our blog subdomain name — FreeLogoServices.com/blog. By quoting influencers in your industry, you make your content more authoritative. Linking out to relevant websites is great for SEO. AB testing starts …

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Use Long Tail Keywords

Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy …

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Don't go overboard at the risk of being penalized by Google

Quality link building is more about creating relationships, not exchanging links. Even newer kids on the block like Snapchat provide a super fun way to consume news. Use attractive subheaders: Readers should be able to bounce around to seek out the pieces of your content that interest them. By using …

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High advertisement ratio can be mitigated by using hits

As businesses so often think that social media will be an extremely easy marketing avenue, they rarely bother to create a well-thought out strategy beforehand. I am probably doing the safest thing, as that could be seen as manipulative if I intended to get it indexed. which can actually hurt …

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Latest developments in mobile search

Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. Are you worried that your aesthetically appealing website is not getting you the right amount of traffic …

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Domain name – make it brandable

Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. The purposeful use of anchor texts for internal links can lead to improved rankings for certain keywords. 2015 was definitely the year of …

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When your use of site submissions becomes obsessive

Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. This is not a good situation for your website’s SEO and user experience. Building a strong …

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Never underestimate the influence of stickiness

While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. Remember: quality will lead to your content being shared …

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Repurpose old doorway sites

The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. There are a number …

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When your use of web portals becomes obsessive

Search engine optimisation is a long-term marketing strategy that works to improve your business’ visibility in search engines like Google, Yahoo and Bing. They are possible to rank for, but it can take a long time and you’ll never be able to enjoy as high a conversion rate as …

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Don’t forget forums

PBN’s are networks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks to your site. To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the content that …

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Succeeding in SEO means paying attention to organic links

Digital assistants have begun offering a safer way to look up information while driving or multitasking. An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of …

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Top trends in white hat SEO to watch

There’s little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. The key to long-term growth is testing and then adjusting course correctly. Directory Submission is important to Search Engine Optimization, especially for younger websites that …

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Unlocking the mystery of bounce rates

Every SEO should know that home pages typically have the most amount of incoming link equity, and thus serve as highly rankable pages in search engines. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted …

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Less is always better when it comes to keyword density

Duplicate content that exists between an eCommerce website and other eCommerce websites (and potentially even content websites) has become a real pain point in recent years. Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep …

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