Having fun with SEO

And then, I think the third most difficult part or the thing that makes SEO so difficult, at least for me, is the misunderstanding around what SEO truly is. Search engines recognize evergreen content and give it more value than to old content. Used by companies to promote their products …

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Combine responsive design and SEO campaigns for Supercharged SEO

In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords …

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Follow a consistent cadence towards webmaster tools

A good backlink originates from an authoritative site that covers your industry. If the site connected to your webpage includes relevant content and owns high domain authority (DA), a numerical value that represents a site's level of authority in the eyes of Google, your backlinks will be valuable for SEO …

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Tell me more about html

SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. Search volume refers to how many times a particular phrase is searched for. It’s a handy way to gauge how much traffic you …

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Understanding offsite SEO

But until the next-best-thing takes over and changes the name of the game, let’s dive a little bit deeper into all of these core tactics that sculpt the role of SEO in the digital marketing world. For example, let’s say you own a website that sells watches. Google …

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Defining Your Site’s Audience

Many businesses don't consider the fact that more 70% of a website's traffic does not arrive via the homepage. Instead, search engine results match the webpage closest to the keywords and direct the user there. It might be good to have a fantastic piece of copy on your homepage, but …

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How to survive your first encounter with long tail search

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). The ‘no-follow’ breaks the connection you are trying to make between one website and the next, defeating the purpose of a link …

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Its all about static pages

Developing an SEO strategy for your business can help draw consumer traffic to your website as well as grow your sales and revenue. There are various aspects of technical mobile SEO that you should take into consideration to optimize your website for mobile search. Producing content for search engines is …

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More focus is put on nofollow links

When moving a page with many backlinks, it’s extra important to use permanent redirects so the search rank of the page is maintained. People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you …

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The latest trends in trust rank

Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find …

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One important aspect is URLs

Widely regarded as the next step in the evolution of search engines, semantic search has increasingly become a focus for Google and Bing, prompting intense discussion in the marketing community about the business implications. Google Analytics will help you in your investigations on these factors. While we all enjoy seeing …

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Improve engagement by utilising link research

Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite …

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Make local search the main focus of your marketing tactics

Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. ou know SEO is a vital element of every decent marketing strategy, something you …

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Tactics around reporting

Niche directories and directories attached to informative websites for a specific industry are a good choice. Having your business listed with such directories makes it easier to get indexed in the major search engines and helps people find you online. There is nothing like this in Google. Keyword cramming is …

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Keep an eye on cloaking

At some stage you are going to have a large list of potential keywords. We need to find a way of picking the best ones to concentrate on. Within this we want a mix of head and long-tail terms. Now, if you approach another SEO agency, they’ll probably tell …

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When your use of SERPs becomes obsessive

Google stopped showing right sidebar ads and put 4 ads above the fold (instead of 3), pushing organic results farther down. It all starts with the quality of your own product or content. Create content that people will want to share and link to. Otherwise, get your wallet out. Good …

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Why have meta tags been so popular?

First in your SEO plans need to be the keywords that you are optimizing for. Did we forget to mention that the algorithm will affect search results in all languages globally? One should always keep an eye on those who want to take your spot. Producing content for search engines …

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Combine responsive design and bread crumbs for Supercharged SEO

Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one of them. By emulating the good and getting rid of the bad from your competitors pages we can not only equal but better the rankings they already have. Creating great content …

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Duplicate content checks

You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation …

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Lessons I learned about hits

On the other hand, if the site it's on seems suspicious, that's a good reason to try and remove it. Choose keyword frequency over keyword density. The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the …

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Concentrate on actionable mobile search

Research your target audience – If you’ve ever tried to do anything in the dark, then you obviously know how difficult it can be – trying to do SEO without knowing who your target audience is, or what they want, is the exactly same. The trouble with creating your second or …

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Not all negative SEO attacks are readily noticeable

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages Use SEO strategies to build online visibility. In case the website is not in the search engine’s index, then users won’t be able to find it …

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Consider nofollow links at the inception

Deliver a brief message to readers to let them know what you’re going to talk about. It’ll save their precious time and they’ll be more likely to continue reading. By continuing to add content and informative writing to your website, you’ll be able to tell search …

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Let's talk about stickiness

Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help even more. Simply having an awareness of opportunities allows a search marketer to expand his or her …

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Why indexed pages matter

Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs, but they are still links that are pointed to you that search …

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Understanding mobile search

A site that hasn’t done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before you do anything else! On page SEO techniques are not only …

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Write a keyword-rich introduction about keyword stuffing

Publish quality content. You should also consider trying to rank for low-volume keywords that match your product perfectly. These are often long-tail keywords, which are short phrases. Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours …

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