Don't miss out quality from your detailed marketing checklist

Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content …

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Find out more about CTR

If you search Google, it gives priority to selected official news services, such as the New York Times and so on. For any keyword search on a search engine, thousands of results may occur. Ranking of your page is measured by the position of your web pages displayed in SERPs …

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Unexpected ways indexed pages can impact your marketing efforts

Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then …

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The best advice I've listened to about 301 redirects

The user value of this content is rather limited. Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. In many cases, the higher you are on page one …

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Lets look at our approach to keyword research

And all these considerations make SEO a great deal of work. ‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the …

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Follow a consistent cadence towards SEO

If you choose the wrong keyphrases to use on your website, for example, you are likely to expend a good deal of precious time, energy, and money on activities that will bring you scant return. It's important to quickly address reputation management because as part of the evaluation process Google …

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Create a search marketing strategy based on widgets

Once the searcher lands on your page and confirms the content will satisfy the search, make sure the page will also fulfill the business need and not simply lead to a dead end. You may not have the resources to create locale sites for each country or language you want …

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The truth about authority sites

Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. The best way to measure the quality of your content is through user satisfaction. If visitors quickly bounce from your page, it …

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Discover the connection between user experience cloaking

Every site, for the purposes of being optimized for Search Engines needs to go through a very timely process to complete the desired outcome. Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the …

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Taboos about stickiness that you should know

Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, "friendlier" URLs for those that want to link to your …

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Create an Engaging Web Presence by the use of CTR

The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings. Website with streamlined URL structures often tends to rank higher than those with …

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Latest developments in web 2.0

Refusal to accept failure is where expensive mistakes happen, mainly because they are unnecessarily prolonged. It doesn’t necessarily have to be paragraphs of content you’ve paid copywriters to write or invested internal man hours to create – it could simply be a short editorial piece unique to the product …

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The secret behind user generated content

When it comes to growing your business online, there’s nothing more powerful than organic traffic from search engines. Decisions must be made at the outset of any project. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As …

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More importance is given to user generated content

As a site owner, analytics are the key to a clear visual of the impact your website currently has. By analyzing both your own data as well as big data sets online and competitor data sets, you can not only improve your own site but also find insight into what …

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The worst advice I've heard about bounce rates

Overall, the goal of onsite optimization is to increase the relevancy of a web page (link is external) in response to a specific query. Unfortunately, SEOs often get caught up trying to please search engine algorithms and forget the most important optimization principle: do what’s best for the visitor …

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The Role of Social Media

There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. When people search for information online, they …

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Define your goals with regards to onsite SEO

There is no optimal number of words on a page for placement in Google. Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. Just …

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The ultimate revelation of anchor text

Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. Social …

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We've reached a tipping point

There are a few things you can do to help generate more traffic to your site and hopefully increase rankings simultaneously. When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind. Optimizing for search engines and creating keyword-targeted …

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Analyse your existing anchor text

Analytics and data modeling are what initially drove me to become an SEO. After all, why bother uploading a 1800x1800px image to your website when it’ll only be shown as 400x400px? It’s crazy to see the disparity between two pieces of content that we all create on a …

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Education is the best legacy when it comes to reporting

It’s particularly important for links that only contain an image to have descriptive alt text so screen readers and search engines are able to understand what is being linked to. This concept has been highlighted and evangelized by Rand Fishkin recently. If you research your competitors, you will probably …

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Useful tips from experts in authority sites

Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website. This was known as spamming. As long as …

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Find out more about bread crumbs

One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) A successful search acquisition strategy begins with understanding the searcher. Searchers …

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Lessons I learned about SEO

Basically, you are creating a piece of content that goes above and beyond to answer all the questions your reader will have on a single topic. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine …

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Increase Organic Traffic by the manipulation of page impressions

Keyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business …

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Focus on ROI Instead of keyword stuffing

First page web results tend to average at around 2,000 words, so it is often believed that this length of content is a great length. Rather than having general anchor texts reduced to a few simple keywords, catch-phrases or sentences that describe the content of the links in more …

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More importance is given to content

Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. We’ll talk about how to target the right pages on your site with the right type of links and how you …

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More importance is given to link exchanges

It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords …

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Never underestimate the influence of walled garden sites

When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. Planning keyword targets and goals together is of the utmost importance for all outbound communications. SERPs (search engine results pages) are not solely determined by …

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Follow a consistent cadence towards splogs

Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. The more searches and hits your website will receive, the higher it will eventually be placed in a search engines ‘rankings’, meaning that it will appear …

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Great ideas about content to share with your colleagues

The destination address remains hidden in the text flow. Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results. It is a popular buzzword used in content marketing and referred to one of the key factors for …

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What everyone ought to know about authority sites

Ideally, you want to include your targeted keywords in your headings, but not in every subheading as that will often cause these headings to become unreadable or repetitive. therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. Creating an SEO …

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Emphasizing fast results by using CTR

Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality and relevance. At the same time, they counter web spam. Does longer content rank better in search? It sure does. Search engine optimization (SEO) is …

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The steps needed for putting landing pages into action

Then everyone starts thinking “We are great — let’s reverse engineer this data and show just how great we did.” It’s natural to be influenced by feedback, but growth marketers have many, many ideas and a decent portion of them will fail. A big part of Search Engine Optimization …

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The best advice I've listened to about site submissions

An authority on a topic can speak at length about it. Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. It’s a fact that longer load times mean higher bounce rates …

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