A general rule to follow when creating your new URLs: use dashes (-) between words
instead of underscores (_). Google treats dashes as separators, which means it can
return results when you search for a single word that appears in a URL and when
you search for a group of words that appears in a URL. In contrast, Google treats
underscores as connectors, which means it will only return results when you search
for a group of connected words that appears in a URL. The bottom line: using dashes
creates more opportunities for your pages to be discovered. Indexing web pages allows search engines to quickly provide the most updated links to relevant pages for users who type in a search query into the search engine. It’s not perfect, don’t get me wrong it’s not absolutely perfect. Because of the constantly improving search functions including the Google search (Hummingbird update to name one), and since comparisons are also possible with the search bar, techniques such as keyword stuffing can be compared to athletes who dope for enhanced performance right before a competition and then act surprised when they are discovered.
The first organic search result for any given keyword typically gets over 30% of clicks. Would you rather read 5 Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. We all have a certain amount of storage space on our personal computers – the same goes for even the biggest of search engines. Only the better optimised pages will be able to stick around a search engines’ rankings – people even resort to tricks in an attempt to attract the bots into ranking their website. When found, the search engine will not display any website that indulges in ‘Black Hat SEO’.
You may be asked about static pages in your marketing interview
The images that you upload to a webpage also have an impact on SEO. It’s important that your files have relevant titles, relevant Alternative Text and aren’t so big that they slow down the site. You can track your site’s progress and analyze performance by using any available online tool like PageSpeed Insights
(link is external)
. Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly. But it didn’t happen. It doesn’t matter how big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive.
Quality over quantity when it comes to webmaster tools
Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects are famous for overloading and even crashing web pages. Another loophole with flash is that it is incompatible with mobile devices. When you get higher website traffic, your chances of generating more leads will improve. The idea of this kind of content is to remain useful irrespective of the time. For instance, “How To…” articles stand the test of time because someone somewhere will definitely need that guide at some point in the foreseeable future. Plus, evergreen content does not need much updating (unless there is new information), unlike news and seasonal articles. According to Gaz Hall, a UK SEO Consultant : "Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends."
What everyone ought to know about hits
You get the idea of what kind of content is evergreen by now, but do you understand why it matters so much? The I'm always shocked by Marketing Beverley, in this regard. Big Question—will this content endure?—is thankfully something you can control, to a degree, by taking steps to ensure that your evergreen content is set up for success. What’s the first thing you do when you have a question? Google has advanced algorithms to make out if you are generating thin content to improve your SEO.