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This is why marketers need to take steps to avoid it: if a search engine determines your content as thin it will limit your rankings just as much as a site that spams keywords without providing useful information. Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. You’ve probably clicked your way onto a content farm before – most of us have. The content is typically packed with keywords and light on factual information, giving it big relevancy for a search engine but little value for an actual reader. This is an issue faced by a number of different sites but is more commonly found on ecommerce sites or sites that list things (such as jobs or holidays).

Pay particular attention to SEO when performing an audit

There are tons of reasons for project delays, but over the years I’ve noticed content is the most prominent and it pretty much can be boiled down to a few simple reasons. So how do you resolve Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! this? Read and understand heat maps, know your visitors/users and occasionally test your user interface. Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or potentially harmful ones.

Ways to tell you're suffering from an obsession with canonical URLs

Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes might have occurred which would impact the analysis. A variety of studies support the idea that Google incorporate social signals when ranking a webpage. Aside from dashboards, it’s good to go into any analytics tool with a rough idea of what you want to learn or prove.

The death of analysis

One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web page with it. If possible, you can also make use of it for your domain name. 301: Old promotions, out-of-date content, and deprecated URLs can all be redirected to their closest equivalents. Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. According to Gaz Hall, a UK SEO Consultant : "Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas."

Random musings on site submissions

To be a part of the party, make sure your business website uses structured data markup. You Have you ever dreamed about TAP Assess for this? should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. Good meta descriptions include a call to action along with a short description of what the visitor will see when they click on your page. Your meta description should tell surfers what is in your post, and why it is beneficial for them to click.