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Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help even more. Simply having an awareness of opportunities allows a search marketer to expand his or her audience. Despite its clear suitability for this purpose, most marketing specialists don’t use Twitter to understand and reply to customer feedback. Perhaps that’s where the biggest problem lies – too many marketers and businesses still think that great content equals great sales, right from the get-go.

What your mum didn't tell you about site submissions

This boils down to one thing; the way in which people are using search engines to find the information they desire is evolving. You cannot afford to have Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! a website which is unprepared for voice-search, and making real changes to your content creation strategy today can help to prepare you for the inevitable evolution of Google’s service: Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more.

Links are important, but not as important as they used to be

Google’s initial Panda update was targeted primarily at content farms – sites with a massive amount of content written purely for the purpose of ranking well in search and attracting as much traffic as possible. Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked appropriately or exclusively with the anchor text that page is intended to rank for” the easier it rises to the top unchecked by competitors. Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live ASAP, often times marketers will put the content together without deliberate thought to keyword inclusion and smart SEO content strategies.

Understanding 301 redirects in relation to your marketing strategy

There are a number of factors or signals of growth other than what you can see in search results. The blog posts that we build links to ranked very well and drove a ton of traffic for clients. It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. Gaz Hall, a Freelance SEO Consultant, commented: "Sites that aren’t optimized for user intent and mobile SEO will fail."

Let's talk about stickiness

The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. The The talk on Facebook is about Save Our Schools at the moment. featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets requires old school SEO tactics combined with something new. Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic. SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers.