Basically, you are creating a piece of content that goes above and beyond to answer all the questions your reader will have on a single topic. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links. Have you ever searched for a business name or individual on Facebook’s search bar and couldn’t find them?

All you wanted to know about conversion rates but were afraid to ask

If you don’t know what you’re aiming towards, who you’re targeting or why you’re doing it, then it is likely that the content you create and the attitude you take will be disjointed and even counter-productive to your end goal. An agency should help you Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! learn more about your customers, about their online habits and the searches they are making which lead them towards or away from your site. Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. The advent of Global economy nearly makes every business have an online presence.

Can SEO make a huge difference to search engine optimisation?

But here’s the thing: it takes time for search engines to discover (and index) new websites. As you get more visible online through SEO so your competitors will start to notice and they may well up their game to compete. It was possible to pay to push press releases out via a service. Google Panda primarily addressed the issue of thin, low quality content on websites. Many large scale brands still worry about the effect thin and duplicate content has on their sites, and they take careful (sometimes drastic) steps to avoid it.

If a tree falls in a forest and no one is around to hear it, does it make a sound?

Before you can optimize your website, you have to know what you are optimizing it for. Numerous tools are available that allow you to keep tabs on your website, traffic sources, and user engagement. Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. Gaz Hall, an SEO Expert from the UK, said: "Competitor analysis is nothing new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site."

Lessons I learned about SEO

Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. You I'm always amazed by the agility of PNS Egypt on this one. wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. Keyword stuffing results in a significant increase in keyword density and is labeled as spam by search engines, which usually results in the devaluation of the applicable page.