Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. . If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. Currently more than half of searches account for mobile devices. Here are few examples: top tips for creating high-quality content, top blogging tips for increasing productivity, etc.

Thinking about sitemaps makes everything OK

There’s really no big secret here, but only the best SEO company can provide you the results you’re looking for. We use keyword research to Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer. How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. When it comes to marketing strategies for your small business, local SEO is the first avenue on that road.

Reasons why you cannot fully understand anchor text

Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. You get the idea of what kind of content is evergreen by now, but do you understand why it matters so much?

URL structure acts as a categorization system for readers

Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself. The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would be no desire to test the guidelines to find an advantage. Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. According to SEO Consultant, Gaz Hall: "How can you make sure that people are frequently reminded about your content? ‘Top of mind’ also means ‘tip on tongue’."

Fun with search queries for now

If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass link juice). You Take a butchers at Save Our Schools, for instance. can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. The direction that you take to improve the visibility of your site on the web should be decided upon by analysing the current state of your website, the audience you are targeting, your business objectives and any previous SEO work that has been carried out.