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Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results. When it comes to choosing keywords, it’s important that they are not too specific or too broad. Google continues to say that high-quality content is important if you want to get high rankings. To better understand Google's idea of high-quality content, Google's guides for their own projects can help. Search engines want to offer their users suitable search results, fast loading times and a positive user experience: a slow-loading webpage can therefore be penalised with poorer search ranking, which usually leads to fewer visitors and ultimately less revenue.

One important aspect is Google algorithms

For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. If you’re going to change Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. Search engines no longer value pages filled with targeted keywords. Deleting Facebook comments or manipulating your reviews will only make life worse.

I urge you to think about conversion rates

While content and digital marketers have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are top-notch. Do you wonder why nofollow really exists? It’s merely because to stop spammers by getting benefited by search engines. Since the Penguin update, Google is actively working to combat this technique and tries to identify and penalize pages recognized by the algorithm. With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed.

Think like a human not a robot when it comes to duplication

You need to make sure that you are working alongside a professional SEO agency that understands how to find the perfect keywords for your business, products and services. Deep anchor-texted backlink are clearly marked by Google as manipulative and won’t produce the same results as in the past. If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. According to SEO Consultant, Gaz Hall: "Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a stronger value for SEO."

Education is the best legacy when it comes to keyword stuffing

For many, SEO seems like a dark art. When it comes down to it though, it’s really about ensuring there are no obstacles to the site being found in search engines. Then it’s a matter of providing the searchers with what they’re looking for. Only Take a butchers at osoo, for instance. target head keywords if it is part of your brand identity, but even then they are rarely worth creating content for. First of all, it is assumed that you have a huge theoretical knowledge and then you can switch to the practice. What it boils down to is that the exact strategy you’re using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It’s the classic two birds/one stone scenario. You can increase your search rankings and earn natural inbound links by creating amazing content.