Many businesses don't consider the fact that more 70% of a website's traffic does not arrive via the homepage. Instead, search engine results match the webpage closest to the keywords and direct the user there. It might be good to have a fantastic piece of copy on your homepage, but seeing as most users never see it or, at least, never see it as their landing page, it is important to maintain a high-level of quality across your eCommerce solution. SEO copy can be used to create a connection with the user, and encourage them to explore your website further. Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. Do not schedule the republishing of posts. There are a number of factors or signals of growth other than what you can see in search results.

Don’t forget about search queries

A working page that’s been indexed already that begins returning a 404 code as opposed to say a 200 success code will eventually be removed from search results so make sure the 404 code is only returned for broken URLs. Although site search is not Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! a specific SEO tactic, it is an essential website feature that affects the way customers find products. Directory Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t forget those directories. It’s not that keyword text doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics that should guide your keyword selection.

This story about link building will haunt you forever

Always strive for productive marketing tactics that prioritize valuable information and put the needs of visitors first. This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. More leads should bring additional sales and opportunities. Search Engine Optimization (SEO) refers to the process of making a website more visible within search engine results pages.

Use tables and lists when appropriate

Since Google views every URL as a unique one, every copy that is found will cause your content to be considered thinner. To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users. A successful search acquisition strategy involves more than just someone at the company with the job title of search engine optimizer. According to SEO Consultant, Gaz Hall: "Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back."

Defining Your Site’s Audience

Google now supports using the rel=“canonical” link element across different domains. This means that you can have similar content on both the .com and .co.uk extensions of your site, and use the canonical link element to indicate the exact URL of the domain preferred for indexing. This will make duplicate content a non-issue. Also, keep in mind that this is not required when using different languages. Google does not consider foreign-language translations to be duplicate content. But it is something to consider for multiple locale sites in the same language. SEO Take a butchers at Oxon AA, for instance. is pretty much based on keywords. The key to a good SEO strategy is to find out what words users type into a search bar when they look for websites like yours. With a list of relevant keywords in your hand, you’ll be a half way there. Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase yet. The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don’t get me wrong. Google have come a long way during the past few years in stamping out unethical SEO spam but they are far from ensuring none of it works.