In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it’s all about indexing backlinks, sometimes referred to inbound leads, incoming links or hyperlinks. Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just money down the drain. Make sure that you label all of your images with descriptive alt attributes. One of the simplest ways to optimize your blog posts is to focus on writing things that are relevant to your specific audience. If you are writing content that gives them the information that they seek, your SEO is going to improve.

Can RSS feeds make a huge difference to search engine optimisation?

Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from high quality, high authority sites, the better your website can rank in search engine results pages (SERPs). You should always Google keywords Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a great keyword to target. The H1 heading is actually the main title of our landing page, and with the help of a creative designer and developer we can place it on different locations of the page. If the list starts to look more like a novel, you might want to remove excess calls that may be slowing down your site.

Lessons I've learned from SEM

reate Unique, Relevant And Valuable Content For Your Website! Head Keywords – Head keywords are usually of one word and are practically impossible to rank for unless it’s a brand name. If your current website isn’t using HTTPS then you should start scoping out a migration. Besides obvious ads, other types of revenue generation like affiliate models and lead generation are also said to be affected.

Combine responsive design and white hat SEO for Supercharged SEO

Long-tail keyphrases are typically related to your main strategic keywords and generally include three, four, or more words. When working on your website, put the user first. Without them your site is worthless. Don’t bother with ‘shortcuts’. If it sounds too good to be true, it probably is. Page copy should be informative and of interest to you readers. Don’t write it just for the robots, write for the humans that will be visiting. Yes you need to include keywords here but only if they make sense. Once again, do not keyword stuff your copy, you’ll only get yourself penalised. According to Gaz Hall, a UK SEO Consultant : "If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics."

All you wanted to know about ROI but were afraid to ask

If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content. Keyword Have you ever dreamed about Heat All for this? stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and not real people. Those that are not viewable are not spidered and not indexed or not processed. Each type of algorithm definitely looks at different aspects of the webpage, such as Meta tags, title tags, links, keyword density, etc., yet they all are part of a much larger algorithm.