Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! They have no unique content, only repurposed snippets of content from other pages on your eCommerce website. Web users want to see what the …

Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content …

The trouble with creating your second or fifth page for lollipops, for instance, is that they probably all make the same points. Categories are other components of blogs that can help your SEO effort. We are dedicated to using any white-hat techniques we can to ensure that your company raises …

If you search Google, it gives priority to selected official news services, such as the New York Times and so on. For any keyword search on a search engine, thousands of results may occur. Ranking of your page is measured by the position of your web pages displayed in SERPs …

Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. Whilst Search Engine Optimisation is indeed a powerful …

Backlinks that should be avoided include paid links, link exchanges, and advertorials. According to Google, these links disregard the “quality of the links, the sources, and the long-term impact it will have on their sites … and can negatively impact your site’s ranking in search results (link is external) .” Putting …

Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then …

Any rapid increase in traffic suggests suspicious or ‘black-hat' methods, which can only serve to damage your business in the long-term. Take running developer tool audits or diagnostic tools. In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to …

The user value of this content is rather limited. Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. In many cases, the higher you are on page one …

Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! This phase focuses on using SEO data to make decisions about which pages hold the most value. One of the …

Backlinks are incoming links to your website from another site. They are an indispensable part of SEO and a prime ranking factor Google takes into account in their PageRank algorithm. A page with multiple backlinks from authoritative sources is more likely to rank higher. Another important factor is the way …

For most websites, this change was highly beneficial because they no longer had to compete with spammy and low quality websites. If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area …

Google Trends tells you how searches in a subject change over time. You can use it to predict spikes and slumps as well as to know when you should update and change pages for the season or switch to using different keywords. You can look at and compare several different …

As user queries are becoming increasingly targeted and the internet is filled with much greater volumes of content, it is more important than ever to have a niche. Optimise And Take Advantage Of Inbound Links – To develop authority and a great reputation as a local business, you need to get …

Every business owners should keep in mind that everyone can influence the image of their companies via different electronic channels by posting comments, feedback about your company/product and that shall attract new customers and build long lasting relationship. Especially for local or small businesses, determining your niche is very …

Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. When improving …

SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. Ranking highly for search terms which are known as keywords increases the visibility …

Search engines will not consider your site to be an authority if the links are only emanating from one type of source. A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sends …

This isn’t just an idea or thought, it is a strong conviction that is rooted in the core of who I am and it is central to what I believe. I know SEO works because I’ve proven it. And I want to prove it to you. Maybe this …

Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. It may seem counter-intuitive, but Google is …

SEO is the tool to drive people to your website. Google wants to send people to the best content. Faster is better for the user, so Google gives fast sites a bump. Your website might even get a ‘manual action’ for thin content. When it comes to choosing keywords, it …

A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results for a given search term. As part of their …

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. You need a mix of both timeless and timely content will help you always keep your readers …

By updating their algorithm to prefer robust and unique content that fulfills searcher intent, the big brains over at Google made it more difficult, and sometimes impossible, for low-effort and low-value pages to reach the top of search results. Make Full Use Of Business & Website Reviews – Google, Yahoo and Bing …

SEO experts have been talking about mobile technology for a while now. This year, it’s even more important than ever that you sit up and listen to what they’re saying. It’s now extremely common for people to use their mobile devices to perform a search instead of …

Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes. If it doesn’t add anything to your business …

Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences. A slow-loading website not only tests the patience of your visitors, but also risks a high bounce rate because …

Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect, a lead, and a sale. The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which …

When you spend your time with one eye fixed on the results pages, as our digital team have a habit of doing, you get used to seeing change on a daily basis. Mobile search traffic has surpassed desktop traffic worldwide. And with the growth in voice-activated digital assistants, more people …

how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it. This keyword list should be treated like an ongoing project that needs to be …

If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. Most online marketers are bad at SEO because they can’t sell for shit. Not because they aren’t …

Sometimes we just get into the loop and don’t really realize what and why we are doing what we’re doing. You basically need to provide what you could call “clues” that search engines use to understand content/photographs (ensuring your content has structure and isn’t just written …

Semantic search attempts to improve accuracy of search engine results by understanding the user intent and context of the terms as they are used in a query (1). Utilizing paid search or social can address immediate needs for immediate results in the beginning of an organic project. SEO takes time …

Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting …

And all these considerations make SEO a great deal of work. ‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the …

Organic SEO is a lengthy process. Not because it’s complicated to implement (though it can be), but because tracking what works versus what doesn’t requires a least a few months’ worth of results to analyze. Plus, you need numbers! Traffic. It’s tough to track what’s working …

If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound …

With these tools, you can grow your domain’s authority and boost your site’s overall potential. Anchor text has been a huge talking point within SEO for many years now. From a marketing standpoint, you can refine a website to target a niche audience. There is no one quick …

Cutting down on load time can really help to improve your entire online presence as well. The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. Google is interested in what the user does after they are on …

The struggle is real: it’s difficult to avoid bias when reviewing the results of a campaign you’ve worked hard on. Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML …

There are many things that you can do to get better rankings on Google and other search engines. If you use up-to-date SEO methods that play by the rules, you will get results that last. Thin content is a content issue and would render your SEO efforts less than effective …

One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. Back in 2011, Google rolled out an …

Paid links are links garnered in exchange for payment. They can come from a network of link buyers and sellers, and a network usually consists of a group of low-quality sites that collectively link to a specific website in an effort to increase it’s authority in SERPs. Other times …

Once you’ve created a qualified following, then it takes time to engage with your audience. If you’ve got a complex topic to write about, consider creating an ultimate guide and dividing it into chapters rather than putting all your thoughts in one article. Most cities in the US …

Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. In the first page of results, where 90% of people remain? Like it or not, your business’s Google rankings can have a huge effect …

Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message. That’s why you’re better off leaving it to a professional SEO Agency, who can work with you to create an informative and engaging online …

SEO is a time consuming effort which most people running an online business do not have. Keywords are mainly the products and services that you provide. How do soldiers and generals alike prepare for battle? Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily …

The challenge is to discern the difference between signals and just noise. Let’s start with definitions. Google had changed their system to make these links appear as spam in some cases, and as a result, these “backlinks” that were once helping a website rank on the first page were …

Machine learning is a part Google’s algorithms. Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. If you’re waiting to get some backlinks organically from other bloggers then you should stop dreaming and start being proactive to speed up the …

If you choose the wrong keyphrases to use on your website, for example, you are likely to expend a good deal of precious time, energy, and money on activities that will bring you scant return. It's important to quickly address reputation management because as part of the evaluation process Google …